Can Remote Work Usher in a New Era of Creativity?

This post is a version of a talk I gave for Qube as part of their Remote Working Thought Leaders Summit. It brings together some content from recent posts with some additional thoughts.

My personal take on innovation is that we sometimes focus too much on adding technology rather than removing barriers to reveal the things that people truly value.

A good example at the moment is that it’s easier to speak to a consultant or your GP than it ever has been before. By necessity COVID has forced them onto the phone rather seeing people face to face. The barriers around them have been removed, if only temporarily. This has largely been achieved without new technology.

My second take is we sometimes focus as organisations on searching for ideas rather than great problems to solve.

And given the Bank of England has forecast the deepest recession in 300 years plus we have a rapidly ageing population, increased automation of jobs, a creaking welfare state and the challenges of achieving net zero. I’d say we have enough problems to keep us busy. 

One of the things I’m wondering and the purpose of taking up your time is I’m thinking about how remote work can play it’s part in helping us tackle some of those challenges.  How could it increase our mental bandwidth so we can solve the great problems of our time?

As a side story – just after the UK lockdown started I found myself undergoing emergency surgery. I was nervous about going into hospital during the what was predicted to be the worst period of the virus and it was only my partner and some paramedics who forced me , quite literally , into an ambulance. 

So I had eleven days in isolation, major surgery and my family and friends were unable to visit. I had a lot of time for self reflection, and to observe from the inside how systems operate during periods of genuine crisis. I also had to have eight weeks off work for the first time in my career. 

I’ve been interested in remote working and have written about it and experimented with it for the past six years. So it’s a source of some frustration that I missed the beginnings of the biggest workplace experiment we’ve ever seen!

And I’m scared we are going to mess this once in a lifetime opportunity up.

I think it important to understand that this hasn’t been a true remote work experiment, rather it has been an enforced work from home experiment. We have to take into account the stress and turmoil that many people have been living with and the impact on their productivity.

However, COVID-19 has shown us what we can accomplish when we don’t project plan something to death.

Just days after the virus was declared a pandemic many companies managed to get upwards of 90% of people working remotely. Jobs that we never imagined could be performed remotely— jobs which I know people were told couldn’t be performed remotely – suddenly and successfully were handled from home.

The diagram from Matt Mullenweg illustrates the challenge of remote work quite well. Matt has outlined five levels of distributed work that are useful to reflect upon and I walk through them in my previous post.

Importantly Matt says that’s there’s a pain barrier at levels 2+3 where things can be more chaotic and less productive than being in an office. My take is a lot of companies are struggling to move forward from the chaos and it’s because of this: we lack the necessary collaboration skills or the incentive for collaboration just isn’t there.

Truth is — most of us simply don’t have strong in-person collaboration skills. It’s only recently that collaboration has been measured at schools.  Interestingly it found that on average across OECD countries, girls are 1.6 times more likely than boys to be top performers in collaborative problem solving. If you’re above the age 30 – it’s likely you won’t have been taught it at all.

Our companies are not great at collaboration , internally, with partners and with communities. Almost all of our organisational targets and performance frameworks reward short term outcomes rather than the purposeful thinking and patience that collaboration requires.

So our companies must invest in and nurture collaboration skills. 

Let’s briefly look at communities.

People have begun supporting and caring for one another to an unprecedented extent, with community led groups popping up to address needs in ways that organisations simply can’t.

To return to my point earlier – this has been achieved by taking things away not by adding new things in. Communities have stepped into the gaps left by institutions. 

I’m inspired by the work of the Dutch traffic engineer Hans Monderman who challenged the practice of adding more into communities with his idea of “Shared Spaces”. His concept was simple. Remove all traffic lights, signs, and road markings. The results were the opposite of what most people expected. The traffic moved slower, people paid more attention, and accidents ultimately declined.

Monderman’s theory was that increasing traffic regulations reduces personal responsibility

As he said “The trouble with traffic engineers is that when there’s a problem with a road, they always try to add something. To my mind, it’s much better to remove things.”

So trusting communities to do the right thing – to work with each other to solve problems – has to be a foundation of our next normal.

What we’re seeing is a huge desire for something else – both in our working lives and in our communities. We’ve started thinking about what a set of principles for collaborative working would look like that helps us move to another level.

The reason our organisations and our politics will often reject these models is that they threaten the existing order. Hierarchical and status obsessed cultures are incompatible with relationships based on equality, empowerment and collaboration.

Many people are claiming to have successfully rolled out remote working because they’ve got Microsoft Teams. That’s just the technology.

Distributed working requires a whole system change. It requires trusting people, it requires removing unnecessary management, and it requires a seismic shift in how we collaborate with others.

We won’t reach nirvana by accident – only through design.

Published by

Paul Taylor

I’m a facilitator, innovator and designer. I work with organisations to identify problems and solve them in ways that combine creativity with practical implementation. I established Bromford Lab as a new way for the organisation to embrace challenge and adopt a ‘fast fail’ approach to open innovation. Nearly everything the Lab works on is openly accessible at www.bromfordlab.com. I'm a regular contributor to forums , think-tanks , and research reports and a speaker or advisor at conferences and events.

4 thoughts on “Can Remote Work Usher in a New Era of Creativity?

  1. Paul, great article and hope you are recovering well! I related well with the traffic analogy and it helped put in perspective the transition. Then I thought of many countries where traffic regulation is laxed and the traffic flow in those countries. As there is likely a cultural component to changes in traffic behavior, so to may there be a substantial cultural component to success in remote working.

    1. Thanks Darrell that’s an interesting point and I’m sure there is a cultural link. Monderman also said that design can do only so much. e.g It does not change the behaviour of the 15% of drivers who will behave badly no matter what the rules are. I wonder if there’s a 15% in our companies!

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