Latest Posts
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Do Industry Awards Inspire or Inhibit Innovation?
This week Bromford was announced the winner of the ‘Outstanding innovation of the year’ recognising our approach to testing and developing new services. Philippa Jones, our chief executive, said: “This is fantastic recognition for so many colleagues and customers who have… Continue reading
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Do We Believe In Our Own Customers?
Yesterday I checked myself in for a Digital Detox. I left less than 90 minutes later. I’m in Sri Lanka – and my usually reliable travel research had failed me. The resort we arrived at was truly beautiful but the… Continue reading
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Three Simple Ideas To Stop Change Failing
“The essence of transformation isn’t incremental. Transformation means ‘radical change’. And few companies truly countenance that because it’s, well…too radical.” – Anne McCrossan Maybe we are being too ambitious. Perhaps the hype of business change is becoming all consuming, leading us… Continue reading
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How To Become A Disobedient Organisation
Imagine being given $250,000 for deliberately breaking the rules. No strings attached. That’s exactly what MIT are doing. Recognising that societies and institutions lean toward order and away from chaos they have launched an award and cash prize that will go… Continue reading
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Digital Transformation is Failing. Why?
“A key reason why true mobile working isn’t being implemented is because of management culture. The case for mobile working has been proven; it is the people who are the biggest barriers.”- 2017 Deloitte Human Capital Trends report The way… Continue reading
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How Not To Involve Customers
In 1985 one of the biggest brands in the world nearly destroyed itself – by listening to what customers said. Coca-Cola developed a product dubbed “New Coke” that was slightly sweeter than the original. Almost 200,000 blind taste tests were… Continue reading
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Know Your Customers, Just Never Ask Them What They Want
We do not really know what our potential users will really respond to, what they will understand or what they’ll hate until we really see them using it –Jonathan Courtney If you are working on any new service change or… Continue reading









