All posts by Paul Taylor

I'm learner, sharer and Innovation Coach at Bromford. As coach it's my job to develop a lab based approach to product and service development and to ensure a culture of creativity within the business. We have a track record in project delivery and service change that crosses all disciplines and has resulted in numerous acknowledgements and awards. I'm a regular contributor to forums , think-tanks , and research reports and often a speaker or advisor at conferences and events. I'm a huge enthusiast of social leadership and never far away from social media. Contact me at paul.taylor@bromford.co.uk

Making Sense of Social Media and Learning

 In 2017 not using social media as a leader is akin to sitting in a closed office with the door shut and the phone on divert – all day everyday. However – there’s often a gap between social media and our ‘real’ work. Despite the fact that we’ll spend about three years of our lives ...

Do Industry Awards Inspire or Inhibit Innovation?

This week Bromford was announced the winner of the ‘Outstanding innovation of the year’ recognising our approach to testing and developing new services. Philippa Jones, our chief executive, said: “This is fantastic recognition for so many colleagues and customers who have been at the very forefront of helping us test and shape our new approach – ...

How Much Good Does Your Organisation Really Achieve?

We don’t usually think of achievements in terms of what would have happened otherwise, but we should. What matters is not who does good but whether good is done.” ― William MacAskill, Doing Good Better We all love an uplifting story of a simple innovation that solves a tricky social problem. Anyone who’s been to ...

Do We Believe In Our Own Customers? 

Yesterday I checked myself in for a Digital Detox. I left less than 90 minutes later. I’m in Sri Lanka – and my usually reliable travel research had failed me.  The resort we arrived at was truly beautiful but the rules on display froze my heart:  No mobile devices were to be used other than ...

How Do We Know Our Organisations Are Really Succeeding?

Every day, organisations promise to make the world a better place. How do we know they are really succeeding? The National Health Service we are told is the world’s best healthcare system.  Yet the NHS has a poor record on one fairly important indicator – actually keeping people alive. We often hear that housing associations prevent homelessness , but ...

Three Simple Ideas To Stop Change Failing

“The essence of transformation isn’t incremental. Transformation means ‘radical change’. And few companies truly countenance that because it’s, well…too radical.” – Anne McCrossan Maybe we are being too ambitious. Perhaps the hype of business change is becoming all consuming, leading us to aim for things our leadership can’t possibly deliver. In my last couple of posts ...

How To Become A Disobedient Organisation

Imagine being given $250,000 for deliberately breaking the rules. No strings attached. That’s exactly what MIT are doing. Recognising that societies and institutions lean toward order and away from chaos they have launched an award and cash prize that will go to a person or group engaged in an extraordinary example of disobedience for the benefit of ...

Digital Transformation is Failing. Why?

“A key reason why true mobile working isn’t being implemented is because of management culture. The case for mobile working has been proven; it is the people who are the biggest barriers.”- 2017 Deloitte Human Capital Trends report The way we work , it seems, is no longer working. What we’ve long suspected – that ...

How Not To Involve Customers

In 1985 one of the biggest brands in the world nearly destroyed itself – by listening to what customers said. Coca-Cola developed a product dubbed “New Coke” that was slightly sweeter than the original. Almost 200,000 blind taste tests were conducted and most participants said that they favoured New Coke over both the original formula ...

Know Your Customers, Just Never Ask Them What They Want

We do not really know what our potential users will really respond to, what they will understand or what they’ll hate until we really see them using it –Jonathan Courtney If you are working on any new service change or product there’s one question I guarantee will be asked of you at some point: “What ...