Category: Housing

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10 Myths From The Year We Went Social

2012 – The Year We Went Social from Paul Taylor 2012 was the year in which the Housing Association sector went social. It’s very positive that so many of us have recognised the clear customer service and business benefits that social and digital engagement can bring. This was year we went social. And these are ...

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Digital Myths

How confident are you using the internet? On a scale of 1 to 10. And how confident would you say the average user of social housing is? Last week , I posted about the myth of social housing residents and digital inclusion. How 99% of our new customers said they had the ability to access the ...

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Is expecting a contribution to community such a bad thing?

Yesterday ,on the  Guardian Housing Network , I asked whether it’s right that a Housing Association should expect a resident to make some sort of contribution to the community they move into. That we expect , as the default position , that everyone makes 5% extra effort to help their new community be the best it ...

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Listen to customers. But don’t feel you have to do what they say…..

“Do your customers agree with what you are proposing?” was one of the questions our Board asked me this week. My response went something like this: “I don’t know. We’ve listened to what they have told us. We’ve observed how they find things difficult to use. And then we’ve tried to create something they will ...

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What do you do again?

I work for a Housing Association. We build homes and we house people. And I dread people asking me what I do for a living. If you work in the same profession, or any other that doesn’t instantly ignite animated conversation , you will know The Tumbleweed Moment. That moment , those uncomfortable seconds of ...