The Battle Against Digital Disruption


A friend of mine – a Housing Association resident – has just received her shiny new smartphone. It’s got a High Definition display more advanced than a TV that just four years would have cost over £1000. It can be controlled without actually touching it. It tracks her eye and wrist movement and stops playing … Continue reading The Battle Against Digital Disruption

Adapt or Die: 3 Challenges To Going Digital


Yesterday was a significant day. The sector in which I work put on a huge show of newly found digital awareness. My Twitter timeline nearly melted. As Shirley Ayres correctly observed: This , just one year after the 2012 Northern Housing Consortium Social Media event – which was the first mainstream housing conference to promote … Continue reading Adapt or Die: 3 Challenges To Going Digital

Why Living In Paradise Is Bad For Business


Here is a story about what can happen when you don’t anticipate change. When you get used to things being easy for everyone. It’s a story you will have heard before but, like all the best tales , is as relevant today as when it was first told: There was once a lucky little bird … Continue reading Why Living In Paradise Is Bad For Business

Does Social Housing Need To Find A Richard Branson?


It’s May 2008 , and Helena Moore and I have just left the stage at the European Customer Management World Conference. We had just presented to an audience that included John Lewis , Microsoft and some young startup outfit called Facebook. People who we would now recognise as experts in marketing their product and selling their … Continue reading Does Social Housing Need To Find A Richard Branson?

10 Myths From The Year We Went Social


2012 – The Year We Went Social from Paul Taylor 2012 was the year in which the Housing Association sector went social. It’s very positive that so many of us have recognised the clear customer service and business benefits that social and digital engagement can bring. This was year we went social. And these are … Continue reading 10 Myths From The Year We Went Social

Digital Myths


How confident are you using the internet? On a scale of 1 to 10. And how confident would you say the average user of social housing is? Last week , I posted about the myth of social housing residents and digital inclusion. How 99% of our new customers said they had the ability to access the … Continue reading Digital Myths