Category: Social Media

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The New Transparency

What does having an open social media policy say about a company? For me , it says nothing about social media and everything about trust. Trust in your people – you believe that they come to work to do good things , not wreck your reputation. Trust in yourself – you are an open business ...

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The Rules of Attraction

I was asked a question the other day: “No-one is engaging with our Facebook discussion. Will you have a look at it and tell us what you think?” I turned the question back on them. “If it was you. And you were the customer. Would you have joined in?” After a few seconds deliberation – ...

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Social Media: A Trust Thing

I’m lucky. I’m part of an organisation where everyone has access to social media. Anyone can set up a Facebook or Twitter account. Anyone can blog. Without restriction. No Policy. One Rule – “If you wouldn’t say it out loud in the cafe area – don’t put it on social media.” So it’s shocking to ...

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It’s our Birthday – Top Learnings of Bromford Social Media Year One

Last night – at our Board – the Chair opened the meeting with a question that I was utterly unprepared for. “Does anyone have an objection to people tweeting during this meeting? As long as they keep the comments relevant to the items being discussed?”. A couple of eyebrows were raised. But nobody objected. This ...

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12 Weeks To Change Your Online Life (or hand your iPad back…)

I’ve had a breakthrough that I want to share. Last Week  I threw down a special challenge to some of our Board Members and Customer Stakeholders who we had struggled to get engaged in Online collaboration and Social Media. 3 Rules I’ll loan you an iPad for 12 Weeks. If it doesn’t change your life ...

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Highlights from Facebook for the Public Sector – Guest Post

It’s great when a colleague comes back really enthused from a conference. The following is a guest post originally published on our internal Yammer. Take it away @Helenatbromford : Attended a brilliant conference/’unconference’  in Birmingham which left me buzzing with ideas and excitement for social media and the possibilities of the ever changing world we’re all ...

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Thoughts from #nhcsocmed…….

Loved yesterday at the Northern Housing Consortium “Social Media Unconference”. As one of the presenters it is probably inappropriate that I enthuse too much. But for me it was a much needed firecracker amid the general tedium of UK Housing events. (Bet that’s the last time I get a speaking slot anywhere!) Why was it? Here’s ...