How Social Is Your CEO?


Last week I ran a workshop for a number of Chief Executives. Whilst preparing my slidedeck (which is featured above) I spoke to a friend who is the Managing Director of a medium sized business. They have a very basic website. No media links. When I asked why he doesn’t use social media , he answered simply: Paul … Continue reading How Social Is Your CEO?

Why Social Recruitment Is Disrupting How We Apply For Jobs


What if your next employer spent ten minutes searching your online profile? Are you happy with everything they would find? Last week I posted about how social media could land you your next job and the dangers of online professional invisibility. But having a badly curated profile can be even more damaging when it comes … Continue reading Why Social Recruitment Is Disrupting How We Apply For Jobs

The Social CV: How Social Media Could Get You Your Next Job


I often joke with a friend of mine that if they ever lost their job they would be unemployable. Because they have a great CV but zero digital footprint. No LinkedIn , no Twitter , no Facebook. Nothing. I ask them to imagine a future where you don’t have a CV or resume. A future … Continue reading The Social CV: How Social Media Could Get You Your Next Job

5 Social Media Policies That You Can Love


I posted last week about How Your Social Media Policy Could Kill Your Culture. It was about the “control creep” that’s affecting some organisations as they try to protect themselves from a social media firestorm. In this post I want to look at a few organisations whose policies and guidance acknowledge the risks but see … Continue reading 5 Social Media Policies That You Can Love

5 (More) Social Media Mistakes To Avoid


Earlier this week I shared the post ‘Five Social Media Mistakes To Avoid’ by Heather-Anne Maclean. The following mistakes were chosen as her Top 5: 1.  Failing to use a photo or avatar for your profile 2.  Not completing your bio 3.  Having too many networks 4.  Not writing professionally 5.  Failing to be human. … Continue reading 5 (More) Social Media Mistakes To Avoid

Why Your Social Media Should Follow The Customer – Not Your Opening Hours


Can you imagine launching a business in 2013 whose opening hours are Monday to Friday between the hours of 9.00am to 5.00pm? I’d love to see THAT pitch on Dragons Den. It would be insane. I can’t think of any successful business model still in existence that operates in this way. In the years following the … Continue reading Why Your Social Media Should Follow The Customer – Not Your Opening Hours