Why Do Bad Ideas Spread So Easily?


Bad ideas can spread much more easily than good ones.

And in a world of complex problems – it’s understandable why people reach for ideas that sound like easy solutions.

So it’s important to understand how bad ideas spread as you can use the same tactics to spread your good ones.

The Problem With Constantly Finding Problems


Our brain is constantly searching for problems to fix, even when that problem is reducing. When something becomes rare, we tend to see it in places more than ever.

Anyone whose job involves reducing the prevalence of something should know that it isn’t always easy to tell when their work is done