Project E-bromford…….Broadband Pilot


Some great news to start the week. We’ve just heard that we have been chosen along with Newport City Homes to be amongst the first UK trialists in a project to provide housing association customers with low cost internet access. The idea is that BT will provide equipment, installation, support and an internet package. Microsoft … Continue reading Project E-bromford…….Broadband Pilot

Does involving customers in your business really lead to innovation?


Mario. Not Designed By Customers                                   It’s been interesting reading the Steve Jobs quotes circulating around the internet. The one that struck me most was this one:   “It’s really hard to design products by focus groups. A lot of … Continue reading Does involving customers in your business really lead to innovation?

We can laugh at the end of the Burger King but also need to look at ourselves…


Burger King have dumped their mascot of seven years after sluggish sales and a huge drop in customer affinity to the brand.  Many of us are wondering why it took them that long to realise that people found the “King” a bit off-putting to say the least. A grown man in a bizarre plastic mask … Continue reading We can laugh at the end of the Burger King but also need to look at ourselves…

Bridging the Digital Divide – Project e-Bromford


I read an article today about “apple babies”. That’s kids under the age of two who automatically try to use a touch screen when handed a phone, conditioned as they are to expect that if something has a screen it should be capable of manipulation. There are clips on YouTube of japanese kids trying frantically … Continue reading Bridging the Digital Divide – Project e-Bromford

Can you ever get 90% of people to recommend how you deal with ASB? Neighbourhood Priorities August 2011


CUSTOMER INFLUENCE GROUP NEIGHBOURHOOD OFFER GROUP PRIORITIES JULY/AUGUST 2011 How are we performing right now? At present, 89.2% customers would recommend their neighbourhood as a place to live. The safety/appearance of a neighbourhood has dropped from to 8.6 out of 10 to 7.6. Vicky Green advised that this is due to a change in the … Continue reading Can you ever get 90% of people to recommend how you deal with ASB? Neighbourhood Priorities August 2011