Tag: Amazon

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5 Lessons in Simple Customer Experience (Indonesian Style)

A new report puts Amazon, McDonald’s and First Direct as the leaders in the top ten of the UK’s ‘simplest’ brands. The companies that are the easiest to deal with. Whatever you think of them most of us could learn from their “frictionless” customer service. It’s interesting to ponder how sectors might be transformed if ...

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Why Your Business Plan Just Killed Innovation

 Unless you are a fortune teller, long term business planning is a fantasy. Why don’t we call plans what they really are: guesses. Start referring to your business plans as business guesses , your financial plans as financial guesses and your strategic plans as strategic guesses. Now you can stop worrying about them so much. ...

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How To Keep Your Customers Loving Your Brand

Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon This is one of the most interesting infographics I’ve seen recently. The huge advocacy for Amazon is amazing.  95% of those surveyed say they “Love the Brand”. But TUI – the German travel company that most of us ...

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The Amazon Test – #CustomerExperience Blog Post

I ordered a Kindle Touch yesterday – expecting a delay as you usually get with new product launches. It was ordered online at 15.38pm. 1-Click. It arrived at my door at 7:35am this morning. It arrives charged. It knows my name. By 7:45am it is up and running and has my entire library on it. ...