We need to encourage organisations to seek risk – and forgive failure


“I’ve focused on the idea of failure being the engine for innovation. Not being afraid of failure but seeing it as a learning opportunity, and the value of getting out into the world and testing things earlier rather than later.” – Astro Teller, Captain of Moonshots, Google X Risk is still a toxic word across much … Continue reading We need to encourage organisations to seek risk – and forgive failure

12 Months of Failure: Lessons Learned in Year One of Bromford Lab


Guest post by Tom Hartland One year ago the Bromford Lab was established as a way of accelerating new ideas, driving innovation in the business and building our external networks. ‘Failing fast’ was a founding principle, any idea was a good idea and our 12 week window to complete work was the target to aim … Continue reading 12 Months of Failure: Lessons Learned in Year One of Bromford Lab

Five Questions for Prospective Digital Leaders


Engaged leadership in the digital era means not chasing the latest apps and gadgets. Being an engaged leader in the digital era means knowing what your goals are and what tools to use to achieve them. It also means being brave and bold enough to step into the fray: listen to followers, share yourself with … Continue reading Five Questions for Prospective Digital Leaders

Lessons From a Year Spent on a Two Pizza Team


Work alone. You’re going to be best able to design revolutionary products and features if you’re working on your own. Not on a committee. Not on a team – Steve Wozniak In the early years of Amazon , as the company was in transition from fledgling startup to world-eating behemoth , managers held a corporate … Continue reading Lessons From a Year Spent on a Two Pizza Team

How to Make Innovation Part of Everyone’s Job


The average colleague has seven ideas per day about how they could improve where they work.  For our company that’s 9000 ideas per day. Or 3 million every year. But most of those ideas never catch fire. – Bromford Lab Tokyo, Japan 1936 – Kiyoshi Ichimura , the son of a poor farming family , has an … Continue reading How to Make Innovation Part of Everyone’s Job

The End of Trust (and how organisations can rebuild it)


We’ve seen an alarming evaporation of trust across all institutions, reaching the lows of the recession in 2009. Trust in government, business, media and non-profits is below 50% in two-thirds of countries, including the U.S, U.K, Germany and Japan. There has been a startling decrease in trust.  Richard Edelman The annual Edelman Trust Barometer is always fascinating reading … Continue reading The End of Trust (and how organisations can rebuild it)