Tag: twitter


The Rules of Attraction

I was asked a question the other day: โ€œNo-one is engaging with our Facebook discussion. Will you have a look at it and tell us what you think?โ€ I turned the question back on them. โ€œIf it was you. And you were the customer. Would you have joined in?โ€ After a few seconds deliberation – ...


Social Media: A Trust Thing

I’m lucky. I’m part of an organisation where everyone has access to social media. Anyone can set up a Facebook or Twitter account. Anyone can blog. Without restriction. No Policy. One Rule – “If you wouldn’t say it out loud in the cafe area – don’t put it on social media.” So it’s shocking to ...