Bridging the Digital Divide – Project e-Bromford

I read an article today about “apple babies”. That’s kids under the age of two who automatically try to use a touch screen when handed a phone, conditioned as they are to expect that if something has a screen it should be capable of manipulation. There are clips on YouTube of japanese kids trying frantically to change TV channels by swiping the screen with their hands- the same things they can do with things like Xbox Kinect, Wii and PlayStation Move.

But this can seem a world away when you work in social housing.

FACT: Only a tiny percentage of our customers do any online business with us. We have very little knowledge of their internet habits , smartphone use, social networks

FACT: We have customers – in their thirties and younger- who attend work clubs, who have no access to the internet, never used it, and look at a mouse the same way one of those Japanese kids would look at a typewriter. Excluded from work as well as technology – they exist in a genuine digital divide

I’ve started this blog as I’m working on a number of projects that depend upon our customers dealing with us online.

These include:

  • A new customer deal – where we want customers to self serve , and be less reliant on us
  • A social media project – where we want to tap into communities via facebook , twitter and google +
  • Our Social Investment/Enterprise proposition – which aims to get 2000 residents into work by 2016. Primarily through an online application matching their profiles to opportunities
I’ll be blogging here about the things we learn along the way – the successes and the failures as we try to bridge the digital divide.
Not the reality for many Social housing users
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