November 2014 – Paul Taylor

November 28, 2014

A Revolution in Care Requires a Revolution in Thinking

It would appear that a revolution is required in our thinking of older people as a ‘demographic time bomb’, ‘burden’, ‘bed blockers’ and an economic liability all of which engender ageist attitudes. We’ need to recognise the contribution of older… Continue reading

November 12, 2014

It’s our job to give customers a story to tell, not tell it for them…

“Guinness is lovely but it will always be the same, a (delicious) black and white drink – simple and unchanging. Subway do nice sandwiches. Lego make little bricks. The work of housing associations, councils, the NHS and other government departments… Continue reading

November 5, 2014

Lessons in Customer Experience from Apple

Apple has a clearly defined mission of creating products that are “insanely great.” Simply stating that ambition achieves little. It is Apple’s commitment to its values, such as integrated architecture and clean design (even on the inside of the… Continue reading