About me

I’m Paul. I’m a problem solver, strategist, facilitator, and designer. I can work with organisations to identify problems and solve them in ways that combine creativity with practical implementation and evidence based outcomes.

I lead innovation and design at Bromford, a housing association of 44,000 homes in Central England.  Over more than 20 years I’ve developed extensive experience in strategy development, marketing, communications, customer experience and product design.

Eight years ago I founded Bromford Lab as a new way for the organisation to embrace challenge and adopt a ‘fast fail’ approach to open innovation. Nearly everything the Lab works on is openly accessible at www.bromfordlab.com.

I’m a regular speaker and adviser on innovation and a frequent blogger and contributor to publications.