Latest Posts


  • How To Become A Disobedient Organisation

    Imagine being given $250,000 for deliberately breaking the rules. No strings attached. That’s exactly what MIT are doing. Recognising that societies and institutions lean toward order and away from chaos they have launched an award and cash prize that will go… Continue reading

    How To Become A Disobedient Organisation
  • Digital Transformation is Failing. Why?

    “A key reason why true mobile working isn’t being implemented is because of management culture. The case for mobile working has been proven; it is the people who are the biggest barriers.”- 2017 Deloitte Human Capital Trends report The way… Continue reading

    Digital Transformation is Failing. Why?
  • How Not To Involve Customers

    In 1985 one of the biggest brands in the world nearly destroyed itself – by listening to what customers said. Coca-Cola developed a product dubbed “New Coke” that was slightly sweeter than the original. Almost 200,000 blind taste tests were… Continue reading

    How Not To Involve Customers
  • Know Your Customers, Just Never Ask Them What They Want

    We do not really know what our potential users will really respond to, what they will understand or what they’ll hate until we really see them using it –Jonathan Courtney If you are working on any new service change or… Continue reading

    Know Your Customers, Just Never Ask Them What They Want
  • How Automation Helps Us Solve The Problems That Matter

    “One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man.” – Elbert Hubbard Automation gets a bad rap. The original draft of our design principles stated “Automate everything that can be automated”. People… Continue reading

    How Automation Helps Us Solve The Problems That Matter
  • Why We Solve The Wrong Problems

    Everywhere I look I see organisations and people investing heavily in new initiatives, transformation, and change programmes.  And in almost every case the goals will never be met. One of the most crucial causes of the failure? The right questions were… Continue reading

    Why We Solve The Wrong Problems
  • Why We Love Silo Working And What To Do About It

    In 1988 Phil. S. Ensor coined the term the functional silo system.  His contention was that narrow, specialised teams and jobs were easy to manage but imposed a very damaging learning disability on the organisation. We become focused on addressing organisational… Continue reading

    Why We Love Silo Working And What To Do About It
  • Embracing Challenge to Build a Stronger Innovation Culture

      Just as your body is designed to fight a common cold, most of our cultures protect the organisational DNA from any antibodies. Add something new and it can get rejected. As Chris Bolton has written organisations can have immune systems and… Continue reading

    Embracing Challenge to Build a Stronger Innovation Culture
  • Why Collaboration Does Not Equal Innovation

    Transformation can’t happen without discovery and discovery can’t happen without experimentation. It’s a new year and at Bromford we are planning a reboot of our approach to innovation (actually we are planning a reboot of everything). My emerging thoughts are… Continue reading

    Why Collaboration Does Not Equal Innovation
  • Is Your Organisation Making The Impossible Possible?

    2016 was the year the social media bubble burst. The year we woke up to the fact that – despite what Twitter and Facebook tell us – a lot of people think exactly the opposite to what we do. It… Continue reading

    Is Your Organisation Making The Impossible Possible?