Latest Posts
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Complex Problems Require Rapid Experiments
“Multiple iterations almost always beat a single-minded commitment to building your first idea” – Peter Skillman Most of you will have taken part in the Marshmallow Challenge or a variant of it. It’s the team exercise where you get a… Continue reading
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The Rules of Digital Transformation
In five years time we’ll look back and realise we had it wrong about digital. Digital transformation was never about digital, and rarely about transformation. It’s actually about the processes by which you change your business model or approach. Some of… Continue reading
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Do You Default To Simplicity – Or Complexity?
Although it doesn’t show up explicitly in any personality test, some people seem to be more prone to creating complexity than others. Instead of cutting to the heart of an issue, they tangle it further; rather than narrowing down projects,… Continue reading
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Thinking Differently Is Slowing Transformation
Despite the perpetual cheerleading for innovation, most of our organisations need to be boringly effective. This week we’ve been mapping our work across 30 service objectives at Bromford – and it strikes me that most of what we do doesn’t need… Continue reading
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Do Industry Awards Inspire or Inhibit Innovation?
This week Bromford was announced the winner of the ‘Outstanding innovation of the year’ recognising our approach to testing and developing new services. Philippa Jones, our chief executive, said: “This is fantastic recognition for so many colleagues and customers who have… Continue reading
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Do We Believe In Our Own Customers?
Yesterday I checked myself in for a Digital Detox. I left less than 90 minutes later. I’m in Sri Lanka – and my usually reliable travel research had failed me. The resort we arrived at was truly beautiful but the… Continue reading
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Three Simple Ideas To Stop Change Failing
“The essence of transformation isn’t incremental. Transformation means ‘radical change’. And few companies truly countenance that because it’s, well…too radical.” – Anne McCrossan Maybe we are being too ambitious. Perhaps the hype of business change is becoming all consuming, leading us… Continue reading









