Behaviour Change
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What Gets Measured Gets Gamed
Campbell’s Law builds on earlier ideas, notably Goodhart’s Law, which states: “When a measure becomes a target, it ceases to be a good measure.” Campbell extended this concept to social indicators, emphasising the systemic distortions that can arise when metrics… Continue reading
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The Abilene Paradox And The Dangers of Assuming People Agree With You
The Abilene Paradox is a situation in which a group makes a decision that is contrary to the desires of the group’s members, because each member assumes the others approve of it. It’s titled after an example used by Jerry… Continue reading
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How To Make A Paradigm Shift
Last week I was in Amsterdam with the Disruptive Innovators Network (you can read my daily updates, here, here, and here) and it got me thinking about how we make the shift from current behaviours and ways of operating. Travelling… Continue reading
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How Do We Emerge From a State of Fear?
Be afraid. Be very afraid. That is how the media approached Covid. Be afraid of everything. Be afraid of being tall. Be afraid of being bald. Be afraid of going to the shops and accepting home deliveries. The fearmongering is relentless. Be afraid of your pets. Be… Continue reading




