Category: Communication
Why Story Will Always Beat Statistics
Data is not fact and fact is often just a hypothesis anyway. We humans design how data is created and we humans are the ones who interpret data and draw conclusions from it. Therefore, data will always be inherently fallible – Gerry McGovern Many of our organisations attempt to illustrate the achievement of their purpose ...
How Technology Is Changing Our Conversation
In 2013 a Communications Director named Justine Sacco landed in Cape Town after a flight from New York. As she switched her phone back on she was met with two messages. The first was from someone she hadn’t spoken to for years: “I’m so sorry to see what’s happening.” The second was from her best ...
The Number 1 Priority For Your CEO: Building Trust
Silence is now deeply dangerous—a tax on truth – Richard Edelman Trust is the most valuable commodity in your organisation – although it’s probably not something you talk about often, much less attempt to measure. For the past 16 years, Edelman has attempted to track the progress, or decline, of trust across 28 countries. The latest ...
An A-Z of Modern Jargon
Yesterday a colleague who had been faced with a lot of long documents filled with confusing language came out with a great phrase: I didn’t know where to start. So, I didn’t There’s some science to this. Faced with choice overload and unfamiliar phrases one of our automatic responses is to shut things down and ...
