How To Lose Trust During Complex Times


Why are we losing trust in leaders during the pandemic?

The story has become about the data and nothing else. Great stories help us to persuade people to take action.

Stories about data persuade people to argue about the data.

Indifference Towards Truth: Rebuilding Trust In a Post Lockdown World


If ever there was a time for critical thinking to make a comeback it’s right about now. This post was written in week eight of the UK lockdown , 55 days in which we’ve generated more speculation, more opinion and more outright bullshit than at any other time in human history. (That statement , by … Continue reading Indifference Towards Truth: Rebuilding Trust In a Post Lockdown World

Death By Zoom: Have We Failed The Mass Home Working Experiment?


One of the few positives of the pandemic lockdown was the opportunity to reset the way in which we spend our working day. This was the chance to prove that remote work actually works. As someone whose job it is to run workplace experiments I’d say six or seven weeks is a very good point … Continue reading Death By Zoom: Have We Failed The Mass Home Working Experiment?

The Way We Work Isn’t Working


The office, after management, is arguably the biggest inefficiency tax that organisations layer over themselves. They cost huge amounts to procure and maintain, they become an all too convenient base for meetings (another inefficiency tax), and they set a precedent for the expected hours that people are meant to work. Offices promote lengthy commuting which … Continue reading The Way We Work Isn’t Working

Why Story Will Always Beat Statistics


Data is not fact and fact is often just a hypothesis anyway. We humans design how data is created and we humans are the ones who interpret data and draw conclusions from it. Therefore, data will always be inherently fallible – Gerry McGovern Many of our organisations attempt to illustrate the achievement of their purpose … Continue reading Why Story Will Always Beat Statistics

How Technology Is Changing Our Conversation


In 2013 a Communications Director named Justine Sacco landed in Cape Town after a flight from New York. As she switched her phone back on she was met with two messages. The first was from someone she hadn’t spoken to for years: “I’m so sorry to see what’s happening.” The second was from her best … Continue reading How Technology Is Changing Our Conversation

The Number 1 Priority For Your CEO: Building Trust


Silence is now deeply dangerous—a tax on truth – Richard Edelman Trust is the most valuable commodity in your organisation – although it’s probably not something you talk about often, much less attempt to measure. For the past 16 years, Edelman has attempted to track the progress, or decline, of trust across 28 countries. The latest … Continue reading The Number 1 Priority For Your CEO: Building Trust

An A-Z of Modern Jargon


Yesterday a colleague who had been faced with a lot of long documents filled with confusing language came out with a great phrase: I didn’t know where to start. So, I didn’t There’s some science to this. Faced with choice overload and unfamiliar phrases one of our automatic responses is to shut things down and … Continue reading An A-Z of Modern Jargon