Category: Communication

How Technology Is Changing Our Conversation

In 2013 a Communications Director named Justine Sacco landed in Cape Town after a flight from New York. As she switched her phone back on she was met with two messages. The first was from someone she hadn’t spoken to for years: “I’m so sorry to see what’s happening.” The second was from her best ...

The Number 1 Priority For Your CEO: Building Trust

Silence is now deeply dangerous—a tax on truth – Richard Edelman Trust is the most valuable commodity in your organisation – although it’s probably not something you talk about often, much less attempt to measure. For the past 16 years, Edelman has attempted to track the progress, or decline, of trust across 28 countries. The latest ...

An A-Z of Modern Jargon

Yesterday a colleague who had been faced with a lot of long documents filled with confusing language came out with a great phrase: I didn’t know where to start. So, I didn’t There’s some science to this. Faced with choice overload and unfamiliar phrases one of our automatic responses is to shut things down and ...