Customer Experience
-
Community Memory Outlasts Organisational Memory
Corporate amnesia or ‘institutional forgetting’ is a phenomenon where organisations lose valuable knowledge, experience, and insights over time. This can be a gradual process or a sudden occurrence, and it can have significant negative impacts on an organisations performance, decision-making, and… Continue reading
-
Poor Service Isn’t Always An Accident. It’s Often By Design
In markets without much competition, organisations can deliver bad service not because of poor design and management, but simply because they can. Benjamin P. Taylor shared a great thread on Twitter this week outlining the experience of attempting to get… Continue reading
-
Why You Shouldn’t Ask Customers What They Want
The customer is always right. If you involve customers – you’ll make better decisions. The only problem with statements like these is that they don’t seem to account for all those occasions when the customer wasn’t right. They don’t explain… Continue reading
-
Four Factors Hindering Transformation
The problem with good service design is that you don’t notice it. It’s only when you experience truly bad design that you appreciate the good stuff. That’s why so few organisations are design led. They focus on designing out the… Continue reading
-
Is It Time To Rethink Industry Awards?
Award schemes have become a form of media. They exist to generate income for an organisation through a combination of entry fees and overpriced chicken dinners – Stephen Waddington It can sometimes feel like there is an industry awards ceremony… Continue reading
-
Rebuilding Trust Requires Getting Comfortable With Being Uncomfortable
Difficult conversations, the ones which we all too often shy away from, are the very thing that help build trust in one another. For instance, if you want to spot a couple who are on the verge of splitting up,… Continue reading
-
Do We Really Trust BrightHouse More Than We Do Housing Associations?
Ultimately the best way to build trust is to actually be trustworthy Continue reading
-
How Complexity Kills Trust
Customers trust those who give them control — who put them in control — of their lives. They distrust those who try to control them. – Gerry McGovern Why do you trust the companies, organisations, and institutions you deal with? Chances are it isn’t… Continue reading
-
Does Benchmarking Really Save Companies From Failure?
Even in the very best organisations, bad practice is waiting just around the corner. In 2014 General Motors began the recall of the Chevrolet Cobalt which would ultimately affect nearly 30 million cars worldwide. The problem was with the ignition switch… Continue reading
-
5 Reasons You Need To Question What Customers Are Telling You
Despite little evidence of impact, each year millions of pounds are spent on market research, focus groups, and ‘coproduction’. The danger of listening to customers is you end up focusing on wants not needs. Often what a customer wants is… Continue reading
-
The Case Against Digital Transformation
Something that’s being sold to you as more convenient may well be a lost social interaction that you’ll never get back – Ben Holliday, Convenience Isn’t Digital Last week a friend of ours told me a story about trying to get some… Continue reading
-
Thinking Differently Is Slowing Transformation
Despite the perpetual cheerleading for innovation, most of our organisations need to be boringly effective. This week we’ve been mapping our work across 30 service objectives at Bromford – and it strikes me that most of what we do doesn’t need… Continue reading
-
Do Industry Awards Inspire or Inhibit Innovation?
This week Bromford was announced the winner of the ‘Outstanding innovation of the year’ recognising our approach to testing and developing new services. Philippa Jones, our chief executive, said: “This is fantastic recognition for so many colleagues and customers who have… Continue reading
-
Do We Believe In Our Own Customers?
Yesterday I checked myself in for a Digital Detox. I left less than 90 minutes later. I’m in Sri Lanka – and my usually reliable travel research had failed me. The resort we arrived at was truly beautiful but the… Continue reading
-
How Not To Involve Customers
In 1985 one of the biggest brands in the world nearly destroyed itself – by listening to what customers said. Coca-Cola developed a product dubbed “New Coke” that was slightly sweeter than the original. Almost 200,000 blind taste tests were… Continue reading
-
Designing Out Problems Through Networks
On Monday I attempted my swiftest ever return to work after a trip. My plane from Zanzibar via Kilimanjaro and Doha landed at 6am. I was home by 8:30am, online by 9 and in work by 11.30am. I felt like… Continue reading
-
Holiday in Cambodia: 13 Innovations in Pictures
In 1975 Cambodia attempted the most radical reinvention of society and community in history. This was ‘Year Zero’ – a beginning of a new era where people would return to a mythic past. Self sufficiency and collectivism were promoted, technology and creativity… Continue reading
-
Nine Things On Customer Experience And Innovation From Indonesia
I have a thing for travel. For me it’s as much about productivity as pleasure. I operate best in the four weeks before I go on leave and the four weeks on returning. In an ideal world I’d have a break… Continue reading
-
Why Great Customer Experience Requires Great Design
Note to reader: This post was written on a smartphone over 14 days sitting on a beach. It was completed at an altitude of 35,000 feet after several white wines. I’ve chosen to publish it unedited to retain a tropical… Continue reading
-
It’s our job to give customers a story to tell, not tell it for them…
“Guinness is lovely but it will always be the same, a (delicious) black and white drink – simple and unchanging. Subway do nice sandwiches. Lego make little bricks. The work of housing associations, councils, the NHS and other government departments… Continue reading
Paul Taylor 