Why You Shouldn’t Ask Customers What They Want


The customer is always right.  If you involve customers –  you’ll make better decisions.  The only problem with statements like these is that they don’t seem to account for all those occasions when the customer wasn’t right. They don’t explain the fact that, despite high degrees of customer involvement and extensive market research, between 70-90% … Continue reading Why You Shouldn’t Ask Customers What They Want

Four Factors Hindering Transformation


The problem with good service design is that you don’t notice it. It’s only when you experience truly bad design that you appreciate the good stuff. That’s why so few organisations are design led. They focus on designing out the bad rather than designing in the good from the beginning. Earlier this week I ordered … Continue reading Four Factors Hindering Transformation

Is It Time To Rethink Industry Awards?


Award schemes have become a form of media. They exist to generate income for an organisation through a combination of entry fees and overpriced chicken dinners – Stephen Waddington It can sometimes feel like there is an industry awards ceremony for every night of the week. A Google search for ‘housing awards’ will get you … Continue reading Is It Time To Rethink Industry Awards?

Rebuilding Trust Requires Getting Comfortable With Being Uncomfortable


Difficult conversations, the ones which we all too often shy away from, are the very thing that help build trust in one another. For instance, if you want to spot a couple who are on the verge of splitting up, look for the ones who have stopped talking and are sitting in silence. The ones … Continue reading Rebuilding Trust Requires Getting Comfortable With Being Uncomfortable

How Complexity Kills Trust


Customers trust those who give them control — who put them in control — of their lives. They distrust those who try to control them. – Gerry McGovern Why do you trust the companies, organisations, and institutions you deal with? Chances are it isn’t because they have a customer charter, seek to involve you in their decision making,  or … Continue reading How Complexity Kills Trust