Category: Marketing
Redefining Trust In A Digital Age
Trust is not coming back. Scepticism reigns, as it should. – Gerry McGovern Since the industrial revolution, a trusting relationship between individuals and organisations has been the norm. This has shaped the way we communicate – both internally and externally. It has resulted in the issuing of corporate annual reports, press releases , customer satisfaction scores ...
Building Trust and Standing Out in the Digital Age
In many ways the events of 2016 are less a surprise and more the logical outcome of what we already knew. As I wrote early last year – we are in an era of ‘trust deficit’ – where more people distrust institutions than believe in them. When belief in government, business, media and nonprofits dips below 50%, ...
People Don’t Believe Our Organisations – Here’s Why
There’s not a week goes by – and I mean that quite literally – in which we don’t see a sector bemoan its image problem. The launch of some campaign or other to raise awareness of a ‘message’ and get people to see the valuable contribution it makes to society. This week it’s housing, but ...
Innovation, the Death of Email and Star Wars. My top posts of 2015
It’s slightly self indulgent to do an end of year review of your own posts , but I do find it useful to reflect what’s gone down well and what’s not over the past 12 months. This has been a strange year for this blog as I started off posting quite prolifically before becoming far ...
How To Keep Your Customers Loving Your Brand
Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon This is one of the most interesting infographics I’ve seen recently. The huge advocacy for Amazon is amazing. 95% of those surveyed say they “Love the Brand”. But TUI – the German travel company that most of us ...
Does Social Housing Need To Find A Richard Branson?
It’s May 2008 , and Helena Moore and I have just left the stage at the European Customer Management World Conference. We had just presented to an audience that included John Lewis , Microsoft and some young startup outfit called Facebook. People who we would now recognise as experts in marketing their product and selling their ...
