There are two opinions that are definite no-go zones amongst the liberal left twitterati.
Opinions that , if you were to express them openly , could see you banished to the most remote, uninhabited and hostile parts of the social media planet.(Linkedin…..or even worse, Google+)
What are they?
1 – Saying you think the NHS is a bit wasteful really and maybe reform isn’t a totally bad idea
2 – Saying that despite the economy being tough – you think that there are jobs out there
Well , I feel like starting the week with a bang. So I’m going to say that , I , Paul Taylor , believe that there are jobs out there.
OK – before you press “unfollow” let me explain:
There are millions of jobs that have yet to be invented. I’m not going to expand that point here. You can read my previous blog on this. In fact if anyone knows a window cleaner who also cleans the house/irons clothes/and cuts hair please pass on my details.I’m recruiting.
There are jobs – but often people don’t feel they have any skills , or feel terrified at the prospect of even applying.
There are jobs – but people get fed up of applying when they get zero feedback and never hear anything about their application.
And even in the area’s where jobs are very few -there are loads of volunteering and training opportunities that provide people with confidence , and improve their skills.
Very very few people don’t want to work – just sometimes it looks like it’s too much of a challenge. It feels like they will never make it.
Today see’s the launch of a new project that I am proud to be part of.
Connect , as we call it , opens it doors today as a private beta site. It’s a Social Network for Jobs, Skills and Opportunities. A virtual marketplace for the user to share their skills and develop their confidence , and get access to priority work opportunities. And it will also offer loads of volunteering positions, and give access to innovators who might just help people develop the next big idea. The jobs of the future.
We want it to be a supportive community which is about hope rather than despair. It’s about helping everyone be the very best they can be.
Initially all new Bromford tenants and their families will be given access to Connect. Additionally they can access a Skills Coach, whose job it is to inspire them to do the things that they thought they couldn’t. Whether its getting online for the first time , or preparing for an interview – we are hoping we can remove some of the many barriers that people face as they enter or return to work.
We’ll be letting you know how its going here and on the Connect Blog.
When I was on holiday I sent the following couple of tweets:
“Talking guy from neighbouring maharashtra. Trad fishing family now working in #mobile. State is as populous as Mexico and India’s richest”
“Massive number of #geny and enterprising – doing 2,3,4 different jobs. We better stop doom and gloom in UK or these guys will eat us alive”
I’ve been in the UK less than a week and I’m already sooooo bored with the political bickering about how we solve this problem.
Lets be clear – No politician or political party will get us out of this.
The best quote I’ve heard came on the Andrew Marr show – not from Nick Clegg – but from Jeremy Irons who said (and I’m paraphrasing) “We need to look to the creativity from young people to reach a solution , not look to those who created the mess in the first place”
We have a problem that’s cultural not political – we don’t trust young people. We think that someone who is 40+ in a suit is qualified to advise them on how they should live their lives and the jobs they be should be doing. Rather than freeing them up to develop and exploit the idea’s that they have.
We live in a world where young people genuinely know more about the mobile economy – the new world – than their elders . And they could be doing jobs that don’t even exist yet.
Here’s four young(ish) people I have come across in the past week:
Someone who works selling mobile SIM cards. His employer has agreed he takes time off to do an additional (unpaid) job as a Lifeguard as he has spotted tourists moaning about SMS charges when texting home. So he sells them domestic SIM cards so they can text cheaply whilst away. He’s a Lifeguard who sells mobiles.
A young man who makes clothes and has a small shop next to a restaurant. He waits and helps out in the restaurant for free . But he uses the opportunity to advertise his shop to every customer. And the restaurant owner pays him in meals and stops other people advertising to his customers to ensure maximum cross selling. His is a Waiter who makes and sells clothing.
A young mother who has been told that because of her child it is “highly unlikely” anyone would want to employ her. She has A level results that put mine to shame.
A guy with a treatable back problem who has been told he “will never work again” and should give up looking. He just cleared his 30th birthday.
The first two examples are from India. The second two from Great Britain.
One country has faith its next generation and is on the way up. The other is …. Well , we will see….
It’s not often you get the chance to go back to the start. To redesign your customer experience from the beginning of the relationship
About a year ago we started talking to customers about their part in our service offer.
We had worked with them to develop a new Bromford Offer – based on the experiences of thousands of customers. It had nothing to do with regulation but everything to do with making sense of what customers had told us mattered to them.
As we developed the offer a lot of time was spent discussing what WE – as a business – wanted from our customers. What constituted the ideal customer relationship? And how could we shape it? What would need to change?
The Customer Deal, as we call it, begins today in a series of demonstration projects before a full launch to all new customers in April next year. I’m going to be blogging what works and what doesn’t. What it looks and feels like to a customer. And whether it makes a difference to us as a business.
This week though I’m going to be looking at the four elements of the Deal that we think will make it unique for our customers:
1 – A Fair Deal
Tomorrow I’ll be blogging about how we worked with customers to decide where our service starts and where it stops. And I’ll look at the elements of service that require complete co-operation from customers for us to be successful.
2- An Aspirational Deal
On Wednesday I’ll post about how we want every new customer relationship to be one of opportunity. How moving into, or buying, one of our homes should give the customer the very best social opportunity.
3 – A Transparent Deal
On Thursday we’ll take a look at how we will regularly review our offer with each and every customer. Including how the relationship is working , what it costs and where its headed.
4 – A Digital Deal
To close the week I want to outline how we are going to be really serious about tackling digital exclusion. Every new customer will sign up to a “digital deal” – with online communication being the default position.
As part of the blog going forward we’ll be asking other people to contribute – those providing the service and the customers receiving it. So we can shape it together and make it last for life.
The following is an open transcript of the Twitter/Facebook and Customer Influence Meeting Debate regarding Bromford’s response to the civil unrest and riots that broke out in parts of the UK in Summer 2011.
The summary conclusions reached by our customers were:
1 – Customers feel that Bromford’s approach of changing behaviours rather than ending tenancies is the right course of action. They do not believe in just shifting the problem on unless there is no way back.
2 – The creation of mentoring opportunities for young people who do not feel part of society and have no leadership at home should be a priority.
3 – The new Bromford Customer Deal (See my Blog all next week) is crucial in highlighting problems at an early stage.
Hope you enjoy reading the comments!
Responses from customers on Twitter and Facebook:
Newest messages first – start at bottom
Customer – @BromfordLiving yes can i remind you of what mining communities were like – closely knit
Customer – I am afraid it is going to happen again because socirty is have and have nots
Customer – @CIGatBromford yes agreed we do and we must but other agencies must work along side us
Customer – @BromfordLiving yes we are having this problem and we are finding the police are all talk no action
Customer – totally agree but agencies are suffering cut backs vicious circle syndrome
Customer – were would the volunteering come from skills from parents
Customer – i would agree and also politicians should keep out as well
Customer – and this is at the heart unemployment our young people losing hope
Customer – it is very difficult because the police do not take this seriously
Customer – no it was not i think some of it was down to gangs and organised crime
Customer – society seems to have given up on our young people but they are our investment for the future
Customer – we cannot do this on our own at the moment society is fragmented and its getting worse
Customer – @BromfordLiving with difficulty rioters seem to have come from varios backgrounds and not from some sort of a sub culture
Customer – think the situation is very deep rooted
Customer – and that is really good but is jail going to work in every case
Customer – #riotreport But remember: the more you give, the less people value it! We can provide the opportunities but not solve it all
Customer – #riotreport people have nothing to aim for, opportunities need to be created to give something to work towards.
Customer – #riotreport discipline and pride. We need to instill these in young people!
Customer – #riotreport Religion used to play a big part in society and where many people got their morals from.
Customer –#riotreport there are a lack of male role models in society and families. We need to give people aspirations