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Net Zero and The Law of Horse Manure
Catastrophic predictions that spell dark days for humanity are nothing new. The Times predicted in 1894 that in 50 years time, every street in London would be buried under nine feet of horse manure. It was the crisis of all crises. There was, to be fair, some evidence for this. As urban populations rapidly increased… Read more
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The Gravitational Pull Of Business As Usual
The interior secrets of black holes are guarded by a one-way light-trapping boundary called the event horizon. This horizon is the point, according to NASA, that the gravitational influence of the black hole becomes so intense that not even light is fast enough to escape it. A very different horizon exists in many organisations, except… Read more
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Why Story Will Always Beat Statistics
Data is not fact and fact is often just a hypothesis anyway. We humans design how data is created and we humans are the ones who interpret data and draw conclusions from it. Therefore, data will always be inherently fallible – Gerry McGovern Many of our organisations attempt to illustrate the achievement of their purpose… Read more
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How To Avoid Corporate Initiativitis
We’ve never felt so busy at work, and never been less engaged. 90% of people say they expect to find a substantial degree of joy at work, yet only 37% report that they do. Many of our organisations remain afflicted by: Initiative-itis: The condition of mistaking busyness for productivity Vanity Projects: Things that only got… Read more
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How To Kill Ideas
We were asked a really good question last week with the visit to Bromford of the Disruptive Innovators Network. How long should you spend on an idea? In the early days of Bromford Lab we had a 12 WEEKS MAX rule. If we couldn’t get an idea up and running within that time – it should… Read more



