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Net Zero and The Law of Horse Manure
Catastrophic predictions that spell dark days for humanity are nothing new. The Times predicted in 1894 that in 50 years time, every street in London would be buried under nine feet of horse manure. It was the crisis of all crises. There was, to be fair, some evidence for this. As urban populations rapidly increased… Read more
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The Gravitational Pull Of Business As Usual
The interior secrets of black holes are guarded by a one-way light-trapping boundary called the event horizon. This horizon is the point, according to NASA, that the gravitational influence of the black hole becomes so intense that not even light is fast enough to escape it. A very different horizon exists in many organisations, except… Read more
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Thinking Differently Is Slowing Transformation
Despite the perpetual cheerleading for innovation, most of our organisations need to be boringly effective. This week we’ve been mapping our work across 30 service objectives at Bromford – and it strikes me that most of what we do doesn’t need any bells and whistles. It just needs ruthless efficiency. Our innovation efforts really need to… Read more
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Do Industry Awards Inspire or Inhibit Innovation?
This week Bromford was announced the winner of the ‘Outstanding innovation of the year’ recognising our approach to testing and developing new services. Philippa Jones, our chief executive, said: “This is fantastic recognition for so many colleagues and customers who have been at the very forefront of helping us test and shape our new approach –… Read more
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Do We Believe In Our Own Customers?
Yesterday I checked myself in for a Digital Detox. I left less than 90 minutes later. I’m in Sri Lanka – and my usually reliable travel research had failed me. The resort we arrived at was truly beautiful but the rules on display froze my heart: No mobile devices were to be used other than… Read more



