20 Signs You’re Probably Not Working For A Social Business 


If innovation is the most overused word of 2014 , then “social business” must be the most misappropriated term. Every other organisation I come across is claiming to be one. But what does it mean to be a social business? Altimeter Group defines it as: “The deep integration of social media and social methodologies into the … Continue reading 20 Signs You’re Probably Not Working For A Social Business 

The Value of Critical Friends – Guest Post from @ShirleyAyres


Only 17% of companies identify their social and digital strategy as “mature” – Brian Solis , The State of Social Business This is a guest post from a Super Connector. Shirley Ayres is one of those people who have taken advantage of digital to develop a new way of working – uniting like minded people … Continue reading The Value of Critical Friends – Guest Post from @ShirleyAyres