Tag: bromford

How The 9-5 Saps Our Creativity and Harms Our Productivity

From ten to eleven, have breakfast for seven; From eleven to noon, think you’ve come too soon; From twelve to one, think what’s to be done; From one to two, find nothing to do; From two to three, think it will be; A very great bore to stay till four. – A Day At The ...

How To Design For Better Outcomes

Our job is to the mind the gap between the bureaucracy of our systems and the opportunities in our communities – Cormac Russell Sometimes it’s preferable to pull the plug on a service before you see it collapse in front of your eyes. A recent report says we are trapped in a reactive spending cycle on public ...

Why Do We Still Need Managers?

“Management is not only dysfunctional, Management is also destructive” – Companies Without Managers Last week we held the first of the Bromford  #inspiremelab sessions – where colleagues curated and then discussed provocations around the future of how we work. We covered off a range of subjects but the conversation kept coming back to that opening quote ...

Redefining Trust In A Digital Age

Trust is not coming back. Scepticism reigns, as it should. – Gerry McGovern Since the industrial revolution,  a trusting relationship between individuals and organisations has been the norm. This has shaped the way we communicate – both internally and externally. It has resulted in the issuing of corporate annual reports, press releases , customer satisfaction scores ...

Do Industry Awards Inspire or Inhibit Innovation?

This week Bromford was announced the winner of the ‘Outstanding innovation of the year’ recognising our approach to testing and developing new services. Philippa Jones, our chief executive, said: “This is fantastic recognition for so many colleagues and customers who have been at the very forefront of helping us test and shape our new approach – ...

How To Become A Disobedient Organisation

Imagine being given $250,000 for deliberately breaking the rules. No strings attached. That’s exactly what MIT are doing. Recognising that societies and institutions lean toward order and away from chaos they have launched an award and cash prize that will go to a person or group engaged in an extraordinary example of disobedience for the benefit of ...

How Not To Involve Customers

In 1985 one of the biggest brands in the world nearly destroyed itself – by listening to what customers said. Coca-Cola developed a product dubbed “New Coke” that was slightly sweeter than the original. Almost 200,000 blind taste tests were conducted and most participants said that they favoured New Coke over both the original formula ...

Know Your Customers, Just Never Ask Them What They Want

We do not really know what our potential users will really respond to, what they will understand or what they’ll hate until we really see them using it –Jonathan Courtney If you are working on any new service change or product there’s one question I guarantee will be asked of you at some point: “What ...

How Automation Helps Us Solve The Problems That Matter

“One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man.” – Elbert Hubbard Automation gets a bad rap. The original draft of our design principles stated “Automate everything that can be automated”. People flinched – it was seen as too harsh. Mention automation and people make a mental ...

Why We Solve The Wrong Problems

Everywhere I look I see organisations and people investing heavily in new initiatives, transformation, and change programmes.  And in almost every case the goals will never be met. One of the most crucial causes of the failure? The right questions were never asked at the outset. We default to ideas and plans. Too many of which ...