Tag: bromford

Continuous Partial Attention: Designing A Less Distracted Future Of Work

Calm, focused, undistracted, the linear mind is being pushed aside by a new kind of mind that wants and needs to take in and dole out information in short, disjointed, often overlapping bursts—the faster, the better – Nicholas Carr , The Shallows You’d have thought we’d have given up on the physical office by now. ...

Why We Need To Learn To Love Project Managers

‘There isn’t a child alive who dreams of being a project manager’ –  so said Scott Berkun. He pointed out that project managers can unintentionally reinforce their work as (let’s be honest) dull – by trying to get everyone to pay attention to spreadsheets, specifications, PowerPoint presentations and status reports, failing to realise these are the ...

How The 9-5 Saps Our Creativity and Harms Our Productivity

From ten to eleven, have breakfast for seven; From eleven to noon, think you’ve come too soon; From twelve to one, think what’s to be done; From one to two, find nothing to do; From two to three, think it will be; A very great bore to stay till four. – A Day At The ...

How To Design For Better Outcomes

Our job is to the mind the gap between the bureaucracy of our systems and the opportunities in our communities – Cormac Russell Sometimes it’s preferable to pull the plug on a service before you see it collapse in front of your eyes. A recent report says we are trapped in a reactive spending cycle on public ...

Why Do We Still Need Managers?

“Management is not only dysfunctional, Management is also destructive” – Companies Without Managers Last week we held the first of the Bromford  #inspiremelab sessions – where colleagues curated and then discussed provocations around the future of how we work. We covered off a range of subjects but the conversation kept coming back to that opening quote ...

Redefining Trust In A Digital Age

Trust is not coming back. Scepticism reigns, as it should. – Gerry McGovern Since the industrial revolution,  a trusting relationship between individuals and organisations has been the norm. This has shaped the way we communicate – both internally and externally. It has resulted in the issuing of corporate annual reports, press releases , customer satisfaction scores ...

Do Industry Awards Inspire or Inhibit Innovation?

This week Bromford was announced the winner of the ‘Outstanding innovation of the year’ recognising our approach to testing and developing new services. Philippa Jones, our chief executive, said: “This is fantastic recognition for so many colleagues and customers who have been at the very forefront of helping us test and shape our new approach – ...

How To Become A Disobedient Organisation

Imagine being given $250,000 for deliberately breaking the rules. No strings attached. That’s exactly what MIT are doing. Recognising that societies and institutions lean toward order and away from chaos they have launched an award and cash prize that will go to a person or group engaged in an extraordinary example of disobedience for the benefit of ...

How Not To Involve Customers

In 1985 one of the biggest brands in the world nearly destroyed itself – by listening to what customers said. Coca-Cola developed a product dubbed “New Coke” that was slightly sweeter than the original. Almost 200,000 blind taste tests were conducted and most participants said that they favoured New Coke over both the original formula ...

Know Your Customers, Just Never Ask Them What They Want

We do not really know what our potential users will really respond to, what they will understand or what they’ll hate until we really see them using it –Jonathan Courtney If you are working on any new service change or product there’s one question I guarantee will be asked of you at some point: “What ...