Brooks Law

  • Are Small Companies Really Better At Innovation?

    Large organisations kill innovation not by size, but by inertia. To avoid this, we must embrace organisational ambidexterity—balancing core efficiency (exploitation) with radical flexibility (exploration). That’s why I believe our model of place based working – the blueprint of which… Continue reading

    Are Small Companies Really Better At Innovation?
  • The Desperate Need To Reorganise Our Resources

    Brooks’ Law is a principle in software development that states: “Adding manpower to a late project makes it later.” It was coined by Fred Brooks in his 1975 book “The Mythical Man-Month” As more people join, the number of communication… Continue reading

    The Desperate Need To Reorganise Our Resources
  • Why Small Teams Win

    In the early days of Amazon, Jeff Bezos came up with a rule: every team should be small enough that it could be fed with two pizzas. The ‘Two Pizza Rule’ signalled that Bezos didn’t want more talking, more line reports… Continue reading

    Why Small Teams Win