customers

  • Why You Shouldn’t Ask Customers What They Want

    The customer is always right.  If you involve customers –  you’ll make better decisions.  The only problem with statements like these is that they don’t seem to account for all those occasions when the customer wasn’t right. They don’t explain… Continue reading

    Why You Shouldn’t Ask Customers What They Want
  • Disrupt your Industry. Or be Disrupted.

    A customer called us recently. His call was answered really quickly. A repair was needed to his home. His problem was diagnosed with just a couple of questions. He was given a time and date for the repair. He was told it… Continue reading