Tag: design

How Automation Helps Us Solve The Problems That Matter

“One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man.” – Elbert Hubbard Automation gets a bad rap. The original draft of our design principles stated “Automate everything that can be automated”. People flinched – it was seen as too harsh. Mention automation and people make a mental ...

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Why You Need To Selectively Forget Your Own Past

Reset All Assumptions We must selectively forget the past. That means not accepting current practices but challenging underlying assumptions, our solutions and mindsets, and the way we tackle the problem. We need services designed as people need them – not as we have learned to do them. Bromford Design Principle 1 (Draft) I’m doing some work at ...

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12 Weeks To Change Your Online Life (or hand your iPad back…)

I’ve had a breakthrough that I want to share. Last Week  I threw down a special challenge to some of our Board Members and Customer Stakeholders who we had struggled to get engaged in Online collaboration and Social Media. 3 Rules I’ll loan you an iPad for 12 Weeks. If it doesn’t change your life ...