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Standing Out and Keeping Attention in the Digital Age

24hrs before Donald Trump – who communicates almost exclusively via Twitter and YouTube – became President Elect I was in conversation with Grant Leboff at the first Comms Hero event in Cardiff. “He’ll win” said Grant. “He’s changed the narrative. He had the balls to take a position and make an emotional connection with people.” […]

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Building Trust and Standing Out in the Digital Age

In many ways the events of 2016 are less a surprise and more the logical outcome of what we already knew. As I wrote early last year – we are in an era of ‘trust deficit’ – where more people distrust institutions than believe in them. When belief in government, business, media and nonprofits dips below 50%, […]

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