• How To Make A Manager Receptive To Your Idea

    According to Gallup , only 30% of employees strongly agree that their opinions seem to count at work – and less than 1 in 10 report having the freedom to take risks to improve products and services. Amy Edmondson is correct when she says this a terrible state of affairs – with the dial hardly…


  • Why You Shouldn’t Ask Customers What They Want

    The customer is always right.  If you involve customers –  you’ll make better decisions.  The only problem with statements like these is that they don’t seem to account for all those occasions when the customer wasn’t right. They don’t explain the fact that, despite high degrees of customer involvement and extensive market research, between 70-90%…


  • Why We Are So Bad At Defining Problems

    If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions. – Albert Einstein I don’t know whether Einstein ever used those words. It may be just like the Henry Ford “Faster Horses” quote – something perfectly phrased and also perfectly true that…


  • Know Your Customers, Just Never Ask Them What They Want

    We do not really know what our potential users will really respond to, what they will understand or what they’ll hate until we really see them using it –Jonathan Courtney If you are working on any new service change or product there’s one question I guarantee will be asked of you at some point: “What…


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