Nine Ways To Unlock Creativity In Your Organisation

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Some organisations are obsessive about finding the silver bullet—the one-shot wonder that solves everything. In an effort to strengthen performance, we’ll often make disproportionate investments in a single initiative to invoke change.

Others are fixed on generating ideas – jumping towards uncontrolled creativity as the solution.

However most of our organisations don’t suffer from a lack of ideas, they suffer from a lack of process that identifies the ideas worth having. 

As David Burkus has said – it’s not an idea problem; it’s a recognition problem. And it’s not always about creativity either.

Creativity is not innovation. Creativity is a prerequisite for sure. Innovation, however, is the practical application of creativity.

Perversely, the answer to unlocking creativity isn’t to go looking for ideas – but to go looking for really good problems.

Many of our organisations have a bias towards getting quick answers. We favour execution rather than contemplation. Great performance at work is usually defined as creating and implementing solutions rather than finding the best problems to tackle.

When you’ve nailed the right problems – that’s the time to go looking for ideas.

This on its own though – isn’t enough.

Many of our organisations , without realising it, act as inhibitors of innovation.

Rules and protocols are put in place — often for very good reasons — that preserve the status quo. Over time, organisations develop a set of social norms — ‘the way we do things around here’ designed to protect the business from failure.

The discipline of innovation, and it is a discipline, takes commitment, resources, and the right skills set to challenge these norms.

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Your innovation approach won’t last long unless senior leadership has a deep investment in it. Innovation dies from the top.

At Bromford we’ve tried to focus on problems — those incomprehensibly complex and messy issues that need to be understood and defined before they can be incorporated into organisational strategy.

Once we’ve done that we involve colleagues formed from a horizontal slice of people from around the business – and grouped around non-siloed themesThey are a way of seeding innovation throughout the organisation and beginning a wider cultural transformation.

We also link up with our Data and Insight colleagues to make sure every concept is supported by sound evidence. One of the big challenges of fostering an evidence-based culture is that it requires a shift in thinking. It’s not easy for people who are used to making instinctive gut decisions to transition to a world in which the smart decisions are data-driven.

How do you unlock creativity?

  1. You find space – mentally and physically to translate thinking into practical applications – and to ensure that any ideas that are pursued connect with the organisations overall strategy
  2. You bring people together to conceive, champion, and carefully develop new approaches that have not been tried before
  3. You nurture bright ideas and protect them from the established practices (and the people) they threaten
  4. You open up internal and external channels and become a conduit with organisations, individuals, and ideas outside
  5. You act as a pressure chamber that allows these external influences into your organisation in a safe and controlled way
  6. You use a mix of methodologies including design thinking and prototyping to help visualise solutions
  7. You don’t talk yourselves out of change where it appears too difficult or complex
  8. You build a culture around evidence and inquiry
  9. You constantly strive to ask better questions

Do that and you’ll always get better answers


This is an extract from a talk I’m doing on 29th October on Unlocking Creativity

Photos from Pexels by Jonas Svidras  David McEachan 

How Organisations May Stifle Community Creativity

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One of the many challenges for the public sector is that it must start believing in people and communities again.

We know that many organisations are out of sync with technology , but there’s an argument that they are increasingly distant from an economy where sharing and collaboration trump paternalism and top down protocols.

One of the most interesting comments on my post How To Kill Creativity was from John Wade. In it he wondered whether the organisations that limit the creativity of their employees also inadvertently stifle citizen and community strengths.

I think the answer is almost certainly yes.

It’s well established that meetings, emails and design by committee suck the creativity out of a business , so surely this would trickle down to the end user?

If you have a risk averse culture surely you also contribute to risk aversion in communities?

One of the more damaging ways we can stifle creativity is just by not listening. Of leaving the thinking to the ‘experts’.  If it was an idea worth having, the experts would already have thought about it. They have all kinds of qualifications and can write reports and they tend to use very long words. When there’s a problem they really can’t solve they will often bring in a consultant or make an appointment to their board.

We can also – without meaning to – make communities defer to authority. Everyone is a manager or an officer. This indicates that someone is in charge and is important. The people in charge must know what they are doing, or they wouldn’t hold the positions that they do. They don’t need any ideas on how the service could be run differently.

These behaviours are out of kilter with networked communities and the way we share information and resources.

If we approach public service purely as a one to one consumer transaction we’ll view the world through the lens of efficiency, reduced contact, metrics and performance indicators.

In an economy moving towards sharing rather than just transacting we need to build a new set of behaviours based on trust, fondness, habit and traditions.

Huge parts of the public sector have designed services around what people can’t do for themselves rather than nurturing what they can.

At Bromford we are in the process of reshaping our organisation around the latter.  A move away from managing to coaching and connecting.

Every individual and community has assets, talents, skills and abilities. Better to focus on helping to develop and release these, rather than treating people as a series of ‘problems’ that need to be solved.

If we think of our organisations as platforms to enable people – rather than just as service providers – it fundamentally changes how we seek out ideas.

Yesterday we hosted a discussion in Bromford Lab kicking off a 12 week period looking at the problem , or opportunity, of loneliness.

What struck me more than anything was how the conversations we have are completely changed. Very quickly the contributors stopped talking about loneliness and starting talking about community connection. About amazing examples they had seen of people doing things together. Of Bromford leading by stepping back. Of the organisation no longer feeling it has to be omnipresent.

Believing in what people can do means being brave enough to admit that we won’t always be needed.

Many of our public services are actually products of failure. They only exist because things don’t work.

Planning for obsolescence may sound suicidal, but it’s actually the most enlightened creative state your organisation can be in.  

 

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