Let’s make job descriptions inspirational….

About 3 months ago I posted a blog/rant about why most Job Descriptions are complete rubbish.

You know what I’m talking about. You read the one for the job you are doing now.

Uninspiring: Although you said it was really really exciting at interview.

Impenetrable: You had to search the web to understand some of the jargon.

Long. Very Long: You didn’t read all of it did you? Be honest.

If the typical manager/HR team had written a job description for Mo Farah it would very likely read:

“Needs to run 10,000m every couple of years , remain upright throughout and complete the task to an acceptable level. Your performance is subject to an annual review but don’t worry mate keep your head down and do your best – you won’t get fired.”

And then we would follow it with a load of waffle that states the bleeding obvious:

  • Must demonstrate ability to tie own laces
  • Punctuality when turning up for the race – essential
  • Performs other duties as required by the line manager

As I mentioned in the previous blog – my 5 rules are now these:

  1. Stick to a 140 Character Job Purpose
  2. 1 Page Total Job Description.
  3. Use a picture or graphic.
  4. Use passionate language.
  5. Describe how you want the person to make a difference.

A few people have asked what happened next. Did HR get it? Did a JD that included the word “Sexy” in its job purpose get past go?

Well , the answer is yes.

Here’s a quick sample from five of them. See what you think. Would it make you want to get out of bed in the morning?

“You are a teacher , a coach , a mentor and a shoulder to cry on….your mission is that no meeting you host will ever be boring.”

“You are responsible for making Volunteering sexy. You give people something to look forward to.”

‘You will live and breathe Connect – ensuring it delivers “Apple standard” performance to its users. You are responsible for whether it succeeds or fails.”

 “You believe that young people can create the jobs of the future. And you make it happen.”

“You are the first step in helping someone be the best they can be. You change lives”

Whether you love or loathe this – there is a genuine problem we all need to help solve. 1 in 4 of us don’t feel we reach our creative potential in the workplace.

And right now we need creativity , innovation and aspiration in our companies and communities more than ever before.

So let’s say goodbye to average. And aim for inspirational from the start.

Job Descriptions are rubbish…..My Top 5 new rules

The Worlds Worst Job Description. Ever
The Worlds Worst Job Description. Ever

Did some work on some JD’s this week. I’ve been messing around them for some time – really struggling to articulate what I wanted.

On Wednesday morning at 9:40am it struck me. Somebody , somewhere , about 50 or 60 years ago – decided what a JD should look and feel like. A lot of words (management words, not real words) describing a lot of tasks and job accountability. I’ve never questioned it.

Need to recruit someone? Yeah! Lets make their eyes bleed with 3 pages of total bollocks.

Most of the work we are now doing , and the work the economy desperately needs, requires people to have creativity , a sense of autonomy and certainly a high degree of purpose.

So why on earth would we put things like this in a JD?

“The post holder will also perform any additional duties at the request of the Manager” (Which means – you need to do as I tell you – I don’t  trust you)

“You will be responsible for completing a daily report at 9:30am that should outline the tasks you and your team achieved in the previous day” (Which means – I don’t trust you or anyone else who works for me)

“Postholder will be required to attend in a punctual manner and be well-presented at all times” (Which means – I don’t trust you to get out of bed. Or even to have a wash)

I didn’t make these up by the way – just did a quick search.

I think at Bromford we have shown a fair degree of innovation. But there is much to be done. Here’s my (personal) new rules for JD’s:

1: 140 Character Job Purpose – If you can’t sum it up in that you are waffling. Plus – you can advertise it on Twitter

2: 1 Page Total – Anything more than that means we are in 20th Century Management mode and being over prescriptive – squeezing creativity out of someone before they have even applied.

3: Use a picture or graphic. A picture that describes the purpose. If you can’t think of a really bold , emotive image to accompany the job then you probably don’t need to even recruit someone. You can probably get a spreadsheet to do it.

4: Passionate language. If you really want someone to get out bed in the morning knowing EXACTLY what they are here to do there is nothing wrong with including words like “inspiring” “brave” or even “sexy”. I’ve gone a step further this week and included lyrics from George Benson’s “The Greatest Love Of All” (or Whitney if you prefer ) and Public Enemy’s “Fight The Power”. Ridiculous? Maybe. No problem , don’t apply!

5: Stick to how you want the person to make a difference. Describe how you want the successful applicant to make people FEEL rather than a list of things you want them to do. I’ve amended one JD to say to I want them “to inspire people each and every day”. That’s their purpose. How they do that it is entirely up to them.

I’m not saying this is right. But let’s all try something different. There has to be a better way.

I’m with our HR team on Monday finishing them off. Wonder if Public Enemy will make the final cut?

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