Tag: marketing

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Does Social Housing Need To Find A Richard Branson?

It’s May 2008 , and Helena Moore and I have just left the stage at the European Customer Management World Conference. We had just presented to an audience that included John Lewis , Microsoft and some young startup outfit called Facebook. People who we would now recognise as experts in marketing their product and selling their ...

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Top Tips for Meetings: No.1 – Don’t Have Them….

About 18 months ago I visited a multinational company specialising in networking equipment. There I sat , marvelling at some of the most state of the art communications systems on the planet: HD Video seamlessly linking multiple sites , one in a different country. Phones with tablets attached to them enabling employees to collaborate and problem solve ...

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10 Myths From The Year We Went Social

2012 – The Year We Went Social from Paul Taylor 2012 was the year in which the Housing Association sector went social. It’s very positive that so many of us have recognised the clear customer service and business benefits that social and digital engagement can bring. This was year we went social. And these are ...