Seth Godin
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The Anatomy of a Bad Idea
Bad ideas can share several features: They take a complex problem and apply a one-shot solution: the silver bullet that ignores the root cause. They are easy to understand, and don’t require you to know much about the subject. They… Continue reading
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The People Vs The System – and Why The People Rarely Win
What if we overstate the effect of the people in our organisations, and we spend too much time addressing what they feel and think without addressing the more complex, systemic problems that influence how they perform or behave? Continue reading
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Why Do Bad Ideas Spread So Easily?
Bad ideas can spread much more easily than good ones. And in a world of complex problems – it’s understandable why people reach for ideas that sound like easy solutions. So it’s important to understand how bad ideas spread as… Continue reading
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Best Practice, Benchmarking and the Race to Mediocrity
We must be different. We must be lopsided. No more herdlike regression toward the mean – we must find the things at which we’re great, and build on those – Tim Kastelle A few years ago my organisation adopted a new way of… Continue reading



