Spread
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Understanding Spreadability in Innovation
Guerrilla gardening, a movement born in New York City, spread globally as a way to reclaim neglected spaces. The movement gained momentum through word-of-mouth and grassroots activism. It emphasized clandestine planting and direct action. Will Lilley, from NHS England, highlighted… Continue reading
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The Importance of Connectors
“The point about connectors is that by having a foot in so many different worlds, they have the effect of bringing them all together.” ― Malcolm Gladwell If you want to change something or spread ideas you need to mobilise people… Continue reading
Paul Taylor 