5 Reasons You Need To Question What Customers Are Telling You


Despite little evidence of impact, each year millions of pounds are spent on market research, focus groups, and ‘coproduction’. The danger of listening to customers is you end up focusing on wants not needs. Often what a customer wants is diametrically opposed to what they need – and want is often more of a powerful … Continue reading 5 Reasons You Need To Question What Customers Are Telling You