• How To Lose Trust During Complex Times

    Why are we losing trust in leaders during the pandemic? The story has become about the data and nothing else. Great stories help us to persuade people to take action. Stories about data persuade people to argue about the data.

  • Why Story Will Always Beat Statistics

    Data is not fact and fact is often just a hypothesis anyway. We humans design how data is created and we humans are the ones who interpret data and draw conclusions from it. Therefore, data will always be inherently fallible – Gerry McGovern Many of our organisations attempt to illustrate the achievement of their purpose…

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