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Net Zero and The Law of Horse Manure
Catastrophic predictions that spell dark days for humanity are nothing new. The Times predicted in 1894 that in 50 years time, every street in London would be buried under nine feet of horse manure. It was the crisis of all crises. There was, to be fair, some evidence for this. As urban populations rapidly increased… Read more
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The Gravitational Pull Of Business As Usual
The interior secrets of black holes are guarded by a one-way light-trapping boundary called the event horizon. This horizon is the point, according to NASA, that the gravitational influence of the black hole becomes so intense that not even light is fast enough to escape it. A very different horizon exists in many organisations, except… Read more
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How To Avoid Corporate Initiativitis
We’ve never felt so busy at work, and never been less engaged. 90% of people say they expect to find a substantial degree of joy at work, yet only 37% report that they do. Many of our organisations remain afflicted by: Initiative-itis: The condition of mistaking busyness for productivity Vanity Projects: Things that only got… Read more
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How To Kill Ideas
We were asked a really good question last week with the visit to Bromford of the Disruptive Innovators Network. How long should you spend on an idea? In the early days of Bromford Lab we had a 12 WEEKS MAX rule. If we couldn’t get an idea up and running within that time – it should… Read more
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What We Can Learn From The Oldest Companies in The World
Shigemitsu Kongo, a Japanese Buddhist temple builder, formed his construction company Kongo Gumi in in 578 AD. His company built relationships with their customers that lasted for 1,400 years, surviving through many wars and natural disasters, just like their temples. It wasn’t technology that nearly killed the company, but cashflow. The oldest company in the world… Read more
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Lessons Learned From Five Years of Failure
Sometimes the execution of the idea doesn’t need to be the best to succeed. In 1989 a video game designer called Gunpei Yokoi changed the world with the launch of the original Nintendo Game Boy. It took gaming out of the hands of geeks and paved the way for the industry to become the most… Read more
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Why We Don’t Collaborate
Everyone says they love collaboration. Our open offices are designed to encourage collaboration. We recruit for people who are collaborative in nature. The digital tools we use are aimed at fostering greater collaboration. We promote the benefits of collaboration , or even co-creation, with our customers and service users. Collaboration has replaced innovation as the… Read more

