Paul Taylor

Latest Writing

  • Net Zero and The Law of Horse Manure

    Net Zero and The Law of Horse Manure

    Catastrophic predictions that spell dark days for humanity are nothing new. The Times predicted in 1894 that in 50 years time, every street in London would be buried under nine feet of horse manure. It was the crisis of all crises. There was, to be fair, some evidence for this. As urban populations rapidly increased… Read more

  • The Gravitational Pull Of Business As Usual

    The Gravitational Pull Of Business As Usual

    The interior secrets of black holes are guarded by a one-way light-trapping boundary called the event horizon. This horizon is the point, according to NASA, that the gravitational influence of the black hole becomes so intense that not even light is fast enough to escape it. A very different horizon exists in many organisations, except… Read more

  • 5 Lessons in Simple Customer Experience (Indonesian Style)

    A new report puts Amazon, McDonald’s and First Direct as the leaders in the top ten of the UK’s ‘simplest’ brands. The companies that are the easiest to deal with. Whatever you think of them most of us could learn from their “frictionless” customer service. It’s interesting to ponder how sectors might be transformed if… Read more

  • Get Social, Embrace Disruption: Serving the Connected Customer

    I’m thinking it’s about 6 minutes to midnight on the Digital Doomsday Clock. Time is running out on the organisations who are yet to board the bus. Yet to start the journey to being different businesses serving changed customers on a multiplicity of screens. 1 in 4 Executives from around the world believe the time… Read more

  • How Social Are Your Organisational Values?

    One of the most repeated laws of the social web is that people trust word of mouth recommendation via personal networks more than they do advertising or PR. With that in mind , it’s odd that more organisations don’t harness one of the most powerful resources at their disposal-the people they employ. If ,for example, you… Read more

  • Three Ways To Get Cool Stuff Done Quickly At Work

    It’s hard to imagine anyone not knowing Helen Reynolds – such is her reputation – but it would be rude not to give an introduction. Helen is Digital and Social Media Manager at Monmouthshire County Council , and one of the foremost innovators in digital communications. She’s also one of the nicest people you could ever… Read more

  • Lessons in Digital Leadership (from South Korea and Uganda)

    In case you missed it: the South Korean President , Park Geun-hye , issued a press release last week that sent reverberations around the globe. Her Klout score had gone up. Yes , the leader of one of the most digitally connected nations on the planet , saw fit to announce that her score had… Read more

  • Why Your Business Plan Just Killed Innovation

     Unless you are a fortune teller, long term business planning is a fantasy. Why don’t we call plans what they really are: guesses. Start referring to your business plans as business guesses , your financial plans as financial guesses and your strategic plans as strategic guesses. Now you can stop worrying about them so much.… Read more