Paul Taylor

Latest Writing

  • Net Zero and The Law of Horse Manure

    Net Zero and The Law of Horse Manure

    Catastrophic predictions that spell dark days for humanity are nothing new. The Times predicted in 1894 that in 50 years time, every street in London would be buried under nine feet of horse manure. It was the crisis of all crises. There was, to be fair, some evidence for this. As urban populations rapidly increased… Read more

  • The Gravitational Pull Of Business As Usual

    The Gravitational Pull Of Business As Usual

    The interior secrets of black holes are guarded by a one-way light-trapping boundary called the event horizon. This horizon is the point, according to NASA, that the gravitational influence of the black hole becomes so intense that not even light is fast enough to escape it. A very different horizon exists in many organisations, except Read more

  • Does involving customers in your business really lead to innovation?

    Mario. Not Designed By Customers                                   It’s been interesting reading the Steve Jobs quotes circulating around the internet. The one that struck me most was this one:   “It’s really hard to design products by focus groups. A lot of Read more

  • Bridging The Digital Divide….Blog Update

      Had a good chat yesterday with Solitaire Pritchard , who despite her name , is not a Bond Girl , but works in regeneration at Newport City Homes.   Like us they are really interested in doing more business with customers online and the greater opportunities it brings them.   Like us their intelligence Read more

  • We can laugh at the end of the Burger King but also need to look at ourselves…

    Burger King have dumped their mascot of seven years after sluggish sales and a huge drop in customer affinity to the brand.  Many of us are wondering why it took them that long to realise that people found the “King” a bit off-putting to say the least. A grown man in a bizarre plastic mask Read more

  • Bridging the Digital Divide – Project e-Bromford

    I read an article today about “apple babies”. That’s kids under the age of two who automatically try to use a touch screen when handed a phone, conditioned as they are to expect that if something has a screen it should be capable of manipulation. There are clips on YouTube of japanese kids trying frantically Read more

  • Can you ever get 90% of people to recommend how you deal with ASB? Neighbourhood Priorities August 2011

    CUSTOMER INFLUENCE GROUP NEIGHBOURHOOD OFFER GROUP PRIORITIES JULY/AUGUST 2011 How are we performing right now? At present, 89.2% customers would recommend their neighbourhood as a place to live. The safety/appearance of a neighbourhood has dropped from to 8.6 out of 10 to 7.6. Vicky Green advised that this is due to a change in the Read more

  • Do Bromford “Do What We Say We Will”? Customer Influence Meeting Notes

    CUSTOMER INFLUENCE GROUP CONTACT OFFER GROUP – AUGUST 2011 This Groups purpose is to make sure we are A) Sticking to our Customer Service Offer and B) ensuring we are transparent and open when we need to improve it How are we performing right now? At present, 86.8% customers would recommend us for “doing what Read more