Paul Taylor

Latest Writing

  • Net Zero and The Law of Horse Manure

    Net Zero and The Law of Horse Manure

    Catastrophic predictions that spell dark days for humanity are nothing new. The Times predicted in 1894 that in 50 years time, every street in London would be buried under nine feet of horse manure. It was the crisis of all crises. There was, to be fair, some evidence for this. As urban populations rapidly increased… Read more

  • The Gravitational Pull Of Business As Usual

    The Gravitational Pull Of Business As Usual

    The interior secrets of black holes are guarded by a one-way light-trapping boundary called the event horizon. This horizon is the point, according to NASA, that the gravitational influence of the black hole becomes so intense that not even light is fast enough to escape it. A very different horizon exists in many organisations, except… Read more

  • The Unexpected Benefits Of Becoming A Social Organisation

    It’s little over two years since Bromford lifted any restrictions on social media and offered complete freedom to every single colleague. Our world didn’t end. In fact it got better. It’s almost impossible to remember what life was like before the wall came down. Hundreds of Bromford people have online profiles and blogs. Virtually all are members… Read more

  • Your Own Personal Social Media Policy: 10 Top Tips

    “Companies often want this one single voice but when you have thousands of employees there’s no way you can have a single voice and be authentic,”  – Professor Joonas Rokka One of the best links I saw last week was about how employees active on social media play a crucial role in corporate brand management.… Read more

  • 5 Lessons in Simple Customer Experience (Indonesian Style)

    A new report puts Amazon, McDonald’s and First Direct as the leaders in the top ten of the UK’s ‘simplest’ brands. The companies that are the easiest to deal with. Whatever you think of them most of us could learn from their “frictionless” customer service. It’s interesting to ponder how sectors might be transformed if… Read more

  • Get Social, Embrace Disruption: Serving the Connected Customer

    I’m thinking it’s about 6 minutes to midnight on the Digital Doomsday Clock. Time is running out on the organisations who are yet to board the bus. Yet to start the journey to being different businesses serving changed customers on a multiplicity of screens. 1 in 4 Executives from around the world believe the time… Read more

  • How Social Are Your Organisational Values?

    One of the most repeated laws of the social web is that people trust word of mouth recommendation via personal networks more than they do advertising or PR. With that in mind , it’s odd that more organisations don’t harness one of the most powerful resources at their disposal-the people they employ. If ,for example, you… Read more

  • Three Ways To Get Cool Stuff Done Quickly At Work

    It’s hard to imagine anyone not knowing Helen Reynolds – such is her reputation – but it would be rude not to give an introduction. Helen is Digital and Social Media Manager at Monmouthshire County Council , and one of the foremost innovators in digital communications. She’s also one of the nicest people you could ever… Read more