Tag: Care


A Revolution in Care Requires a Revolution in Thinking

It would appear that a revolution is required in our thinking of older people as a ‘demographic time bomb’, ‘burden’, ‘bed blockers’ and an economic liability all of which engender ageist attitudes. We’ need to recognise the contribution of older people in the workplace, supporting families, friends, neighbours and society. We also need to radically ...


Don’t Listen To Your Sector: Be More Weird

Had a bit of drama over the past week. I’ll recap it for you as quickly as possible – as most readers of this blog don’t work in the same sector as I do. Essentially Mick Kent, my CEO, wrote a challenging piece setting out why we have embarked upon a different service vision. Bromford are celebrating 50 ...