Clayton Christensen
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Why You Shouldn’t Ask Customers What They Want
The customer is always right. If you involve customers – you’ll make better decisions. The only problem with statements like these is that they don’t seem to account for all those occasions when the customer wasn’t right. They don’t explain… Continue reading
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How Not To Involve Customers
In 1985 one of the biggest brands in the world nearly destroyed itself – by listening to what customers said. Coca-Cola developed a product dubbed “New Coke” that was slightly sweeter than the original. Almost 200,000 blind taste tests were… Continue reading
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Most Services Launched This Year Will Fail – Here’s Why
According to Clayton Christensen , 30,000 new consumer products are launched every year—and 95% of them fail. There’s no equivalent figure available for the public or social sectors – but I’ve been wondering how many services have been launched in… Continue reading
Paul Taylor 