Tag: Einstein

The Complex Task of Simplicity

If you want to make things truly simple to use by your customers, you will nearly always have to make your organization take on more complexity – Gerry McGovern Yesterday, I delivered a talk at a conference that was aimed at getting organisations ‘back to basics’. The problem, I proposed, was that we live in a ...

Why We Are So Bad At Defining Problems

If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions. – Albert Einstein I don’t know whether Einstein ever used those words. It may be just like the Henry Ford “Faster Horses” quote – something perfectly phrased and also perfectly true that ...