Tag: google

Don’t Let Busyness Kill Your Creativity

Last week I was getting a drink when a colleague asked me “So, you busy as usual?” I took a second to avoid my kneejerk affirmative response and went for it: “No – we’ve decided to slow down. Give ourselves some time to really think about things”. They looked at me like I’d lost my ...

Know Your Customers, Just Never Ask Them What They Want

We do not really know what our potential users will really respond to, what they will understand or what they’ll hate until we really see them using it –Jonathan Courtney If you are working on any new service change or product there’s one question I guarantee will be asked of you at some point: “What ...

Why We Solve The Wrong Problems

Everywhere I look I see organisations and people investing heavily in new initiatives, transformation, and change programmes.  And in almost every case the goals will never be met. One of the most crucial causes of the failure? The right questions were never asked at the outset. We default to ideas and plans. Too many of which ...

A

Adapt or Die: 3 Challenges To Going Digital

Yesterday was a significant day. The sector in which I work put on a huge show of newly found digital awareness. My Twitter timeline nearly melted. As Shirley Ayres correctly observed: This , just one year after the 2012 Northern Housing Consortium Social Media event – which was the first mainstream housing conference to promote ...

D

Does Social Housing Need To Find A Richard Branson?

It’s May 2008 , and Helena Moore and I have just left the stage at the European Customer Management World Conference. We had just presented to an audience that included John Lewis , Microsoft and some young startup outfit called Facebook. People who we would now recognise as experts in marketing their product and selling their ...

T

Top Tips for Meetings: No.1 – Don’t Have Them….

About 18 months ago I visited a multinational company specialising in networking equipment. There I sat , marvelling at some of the most state of the art communications systems on the planet: HD Video seamlessly linking multiple sites , one in a different country. Phones with tablets attached to them enabling employees to collaborate and problem solve ...

H

HEY , Where are you? – Why your company needs to Google itself

I recently explained to a group of managers why they should google themselves. After the initial “what, me? I’m not famous!” responses,  they see their search results , look intrigued, and then get it – the dangers of a badly curated digital footprint. But although many of us have gotten into the habit of doing ...