greg satell
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Do You Really Need An Innovation Strategy?
Do you really need an innovation strategy? I say no. You need a strategy that sets out a challenge and invites everyone to ask questions and go on a journey of discovery. A strategy that is founded on principles of… Continue reading
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How Do You Solve A Problem Like The NHS?
There comes a point when numbers get so big as to become near incomprehensible. Almost five million people are waiting for health treatment in England alone. Almost 1.2m of them have been waiting at least six months for ‘vital appointments’.… Continue reading
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Nine Ways To Unlock Creativity In Your Organisation
Some organisations are obsessive about finding the silver bullet—the one-shot wonder that solves everything. In an effort to strengthen performance, we’ll often make disproportionate investments in a single initiative to invoke change. Others are fixed on generating ideas – jumping… Continue reading
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The Problem With Finding Answers
Don’t Look for a Great Idea. Look for a Good Problem – Greg Satell Yesterday I spent five and half hours in a room with my colleagues Carole and Simon trying to get to the root of a problem. Three… Continue reading
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Why Collaboration Does Not Equal Innovation
Transformation can’t happen without discovery and discovery can’t happen without experimentation. It’s a new year and at Bromford we are planning a reboot of our approach to innovation (actually we are planning a reboot of everything). My emerging thoughts are… Continue reading




