Nine Ways To Unlock Creativity In Your Organisation


Some organisations are obsessive about finding the silver bullet—the one-shot wonder that solves everything. In an effort to strengthen performance, we’ll often make disproportionate investments in a single initiative to invoke change. Others are fixed on generating ideas – jumping towards uncontrolled creativity as the solution. However most of our organisations don’t suffer from a … Continue reading Nine Ways To Unlock Creativity In Your Organisation

The Problem With Finding Answers


Don’t Look for a Great Idea. Look for a Good Problem – Greg Satell Yesterday I spent five and half hours in a room with my colleagues Carole and Simon trying to get to the root of a problem. Three colleagues – over 16 hours of valuable time, just thinking. It was worth every minute. … Continue reading The Problem With Finding Answers

Why Collaboration Does Not Equal Innovation


Transformation can’t happen without discovery and discovery can’t happen without experimentation. It’s a new year and at Bromford we are planning a reboot of our approach to innovation (actually we are planning a reboot of everything). My emerging thoughts are we need less talk of accelerated fast fail innovation and more a systemic and systematic … Continue reading Why Collaboration Does Not Equal Innovation