Tag: greg satell

The Problem With Finding Answers

Don’t Look for a Great Idea. Look for a Good Problem – Greg Satell Yesterday I spent five and half hours in a room with my colleagues Carole and Simon trying to get to the root of a problem. Three colleagues – over 16 hours of valuable time, just thinking. It was worth every minute. ...

Why Collaboration Does Not Equal Innovation

Transformation can’t happen without discovery and discovery can’t happen without experimentation. It’s a new year and at Bromford we are planning a reboot of our approach to innovation (actually we are planning a reboot of everything). My emerging thoughts are we need less talk of accelerated fast fail innovation and more a systemic and systematic ...