Standing Out and Keeping Attention in the Digital Age


24hrs before Donald Trump – who communicates almost exclusively via Twitter and YouTube – became President Elect I was in conversation with Grant Leboff at the first Comms Hero event in Cardiff. “He’ll win” said Grant. “He’s changed the narrative. He had the balls to take a position and make an emotional connection with people.” … Continue reading Standing Out and Keeping Attention in the Digital Age

Three Ways Organisations Kill Ideas (And How You Can Remove Them)


 Many organisations , without realising it , act as inhibitors of innovation. Rules and protocols are put in place – often for very good reasons – that preserve the status quo.  Over time, organisations develop a set of social norms – ‘the way we do things around here’ – that either promote creativity or quell it. Our employees generate … Continue reading Three Ways Organisations Kill Ideas (And How You Can Remove Them)

It’s our job to give customers a story to tell, not tell it for them…


“Guinness is lovely but it will always be the same, a (delicious) black and white drink – simple and unchanging. Subway do nice sandwiches. Lego make little bricks. The work of housing associations, councils, the NHS and other government departments is about our lives: it’s dramatic, it makes a difference to the way we live … Continue reading It’s our job to give customers a story to tell, not tell it for them…

Throwback: Our Social Journey (So Far….)


Your life story is being told by the digital content you produce  One of the downsides of our digital lifestyle is that we simply can’t retain the information that passes through it. I couldn’t tell you what I tweeted last week, much less a year ago. Digital storage is changing our memories. We don’t need to … Continue reading Throwback: Our Social Journey (So Far….)

What Uber, Comms Hero and HouseParty tell us about the future of the conference…


(A version of this post originally appeared on 24Dash – go visit them as they’re great!) 2pm 11th June: London grinds to a halt. Cab drivers have downed tools for an hour. Uber, a smartphone app that offers an easy and cheap taxi booking service, has rolled into the UK. Our taxi drivers, required to … Continue reading What Uber, Comms Hero and HouseParty tell us about the future of the conference…

Five Things We Learned From Doing A Twitter Only Recruitment


About five or six years ago I applied for another job. It would have been a significant promotion – nearly doubling what I earned at the time. I went through the usual shenanigans that come with this type of recruitment. The huge application form. The CV. The covering letter. The telephone interview. The online assessment. … Continue reading Five Things We Learned From Doing A Twitter Only Recruitment