Philippa Jones
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5 Reasons You Need To Question What Customers Are Telling You
Despite little evidence of impact, each year millions of pounds are spent on market research, focus groups, and ‘coproduction’. The danger of listening to customers is you end up focusing on wants not needs. Often what a customer wants is… Continue reading
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How The 9-5 Saps Our Creativity and Harms Our Productivity
From ten to eleven, have breakfast for seven; From eleven to noon, think you’ve come too soon; From twelve to one, think what’s to be done; From one to two, find nothing to do; From two to three, think it… Continue reading
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Do Industry Awards Inspire or Inhibit Innovation?
This week Bromford was announced the winner of the ‘Outstanding innovation of the year’ recognising our approach to testing and developing new services. Philippa Jones, our chief executive, said: “This is fantastic recognition for so many colleagues and customers who have… Continue reading
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How To Become A Disobedient Organisation
Imagine being given $250,000 for deliberately breaking the rules. No strings attached. That’s exactly what MIT are doing. Recognising that societies and institutions lean toward order and away from chaos they have launched an award and cash prize that will go… Continue reading
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Why We Solve The Wrong Problems
Everywhere I look I see organisations and people investing heavily in new initiatives, transformation, and change programmes. And in almost every case the goals will never be met. One of the most crucial causes of the failure? The right questions were… Continue reading
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Why Change Fails: Four Ways To Hack Your Culture
All over the the world our organisations are experiencing profound change. The most common way to react to that is the corporate change programme. Every year businesses will embark on a series of reports , meetings, visioning sessions , training… Continue reading




