Despite little evidence of impact, each year millions of pounds are spent on market research, focus groups, and ‘coproduction’. The danger of listening to customers is you end up focusing on wants not needs. Often what a customer wants is diametrically opposed to what they need – and want is often more of a powerful … Continue reading 5 Reasons You Need To Question What Customers Are Telling You
From ten to eleven, have breakfast for seven; From eleven to noon, think you’ve come too soon; From twelve to one, think what’s to be done; From one to two, find nothing to do; From two to three, think it will be; A very great bore to stay till four. – A Day At The … Continue reading How The 9-5 Saps Our Creativity and Harms Our Productivity
This week Bromford was announced the winner of the ‘Outstanding innovation of the year’ recognising our approach to testing and developing new services. Philippa Jones, our chief executive, said: “This is fantastic recognition for so many colleagues and customers who have been at the very forefront of helping us test and shape our new approach – … Continue reading Do Industry Awards Inspire or Inhibit Innovation?
Imagine being given $250,000 for deliberately breaking the rules. No strings attached. That’s exactly what MIT are doing. Recognising that societies and institutions lean toward order and away from chaos they have launched an award and cash prize that will go to a person or group engaged in an extraordinary example of disobedience for the benefit of … Continue reading How To Become A Disobedient Organisation
Everywhere I look I see organisations and people investing heavily in new initiatives, transformation, and change programmes. And in almost every case the goals will never be met. One of the most crucial causes of the failure? The right questions were never asked at the outset. We default to ideas and plans. Too many of which … Continue reading Why We Solve The Wrong Problems
All over the the world our organisations are experiencing profound change. The most common way to react to that is the corporate change programme. Every year businesses will embark on a series of reports , meetings, visioning sessions , training events and communication strategies. In almost every case the goal will be the same: to … Continue reading Why Change Fails: Four Ways To Hack Your Culture